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Catalog ARCHIVE

Best Manufacturing files for Chapter 11  Sep 01, 2006 9:30 PM By Jim Tierney

Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter

Restoration Hardware begets Brocade Home  Sep 01, 2006 9:30 PM By Heather Retzlaff

As part of an ongoing brand extension, Corte Madera, CA-based Restoration Hardware will launch Brocade Home this month with a 64-page catalog. Based in

Footwear mailers step up on the list growth  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all

Yankee Candle buys, and maybe sells  Sep 01, 2006 9:30 PM By Jim Tierney

The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer

Smooth Landings  Sep 01, 2006 9:30 PM By Mark Wachen

Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading

Buyout for Aramark  Sep 01, 2006 9:30 PM By MCM staff

Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout

TALES FROM THE FRONT  Sep 01, 2006 9:30 PM By MCM staff

Not fazed by power outage On July 24 a Multichannel Merchant staffer received the following e-mail from gifts, jewelry, and tabletop items cataloger/retailer

Bassett Furniture Launches Consumer Catalog  Aug 30, 2006 9:51 PM By Jim Tierney

Bassett Furniture may have been founded in 1902, but that doesn

B-to-B Direct Mail: Don’t Get Lost in the Details  Aug 14, 2006 9:00 PM By MCM staff

It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.

Custom Prospect Databases – Changing the Face of How Names are Rented  Aug 07, 2006 8:57 PM By Caryn L. Gray

In the first installment of our four-part series, we discussed the evolution of prospecting solutions






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