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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Best Manufacturing files for Chapter 11  Sep 01, 2006 9:30 PM By Jim Tierney

Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter

Bassett Furniture Launches Consumer Catalog  Aug 30, 2006 9:51 PM By Jim Tierney

Bassett Furniture may have been founded in 1902, but that doesn

B-to-B Direct Mail: Don’t Get Lost in the Details  Aug 14, 2006 9:00 PM By MCM staff

It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.

Custom Prospect Databases – Changing the Face of How Names are Rented  Aug 07, 2006 8:57 PM By Caryn L. Gray

In the first installment of our four-part series, we discussed the evolution of prospecting solutions

Understanding Catalog Circulation Post Mortems  Jul 31, 2006 8:20 PM By Jim Coogan

Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.

Here are the critical pieces of a circulation post mortem:

Better Market Segmentation…Without Losing Your Marbles  Jul 24, 2006 10:51 PM By Dan McDade

Think back to your childhood

Custom Prospect Databases: A Revolution, Not an Evolution  Jul 17, 2006 8:49 PM By Caryn L. Gray

In recent years, an increasing number of direct marketers are turning to private prospect databases as a means to combat the external forces that spoil their customer acquisition efforts. For marketers who use direct mail to acquire customers, challenges include declining response rates, list fatigue, lack of new names, shortened campaign times, and the need for timely postcampaign metrics. Not too long in our past, we could have dialed up our modeling efforts, but even sophisticated modeling techniques have their limitations against these industry forces.

Create Contact Strategies With The Right Stuff  Jun 19, 2006 9:46 PM By MCM staff

Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.

Comailing and Cobinding: A Critical Consideration  Jun 12, 2006 7:02 AM By Stephen R. Lett

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.

A Look at the London DM Fair  Jun 07, 2006 11:02 PM By MCM staff

Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.






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