CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

ACMA Wants Hard-wired Rate Increase Dropped From H.R. 2309  Jun 27, 2012 2:21 AM By Jim Tierney

The American Catalog Mailers Association wants its members with ties to Republican congressional districts to contact their elected officials and voice their displeasure regarding the annual rate increase for catalogs contained in H.R. 2309.

Lands’ End Business Outfitters Launches in Canada  Jun 22, 2012 9:39 PM By Jim Tierney

Lands

Bare Necessities Launches Another Digital Catalog  Jun 20, 2012 12:54 AM By Jim Tierney

One month after launching two digital catalogs, intimate apparel merchant Bare Necessities has launched a new digital catalog for Chantelle, a French lingerie brand.

3 Tips for Addressing Customer Demand for Mobile Experiences  Jun 16, 2012 2:25 AM By Justin Williams

By now, if you

Potpourri Group Acquires FetchDog  Jun 11, 2012 10:44 PM By Jim Tierney

Multititle mailer Potpourri Group has purchased dog accessories merchant FetchDog

Using Business Intelligence Solutions to Hone Strategies  Jun 02, 2012 8:15 AM By Curt Barry

Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.

Ecommerce M&A Action is Vibrant and Focused  Jun 02, 2012 7:41 AM By MCM staff

While there are numerous ecommerce transactions in the news, one should not assume that every available company is being gobbled up quickly. To the contrary, most sellers of ecommerce companies are finding it difficult to find interested strategic buyers, but these

MCM Outlook 2012-13: Ecommerce adapts to online behaviors  Jun 02, 2012 7:04 AM By Tim Parry

Based on the results of the MCM Outlook 2012-13 Survey

5 Tactics to Reactivate Lapsed Customers  Jun 02, 2012 6:58 AM By Gina Valentino

Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.

It’s 11:00 PM: Do You Know Where Your Inventory Is?  Jun 02, 2012 2:45 AM By Ernie Schell

The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort






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