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CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Bare Necessities Launches Another Digital Catalog  Jun 20, 2012 12:54 AM By Jim Tierney

One month after launching two digital catalogs, intimate apparel merchant Bare Necessities has launched a new digital catalog for Chantelle, a French lingerie brand.

3 Tips for Addressing Customer Demand for Mobile Experiences  Jun 16, 2012 2:25 AM By Justin Williams

By now, if you

Potpourri Group Acquires FetchDog  Jun 11, 2012 10:44 PM By Jim Tierney

Multititle mailer Potpourri Group has purchased dog accessories merchant FetchDog

Using Business Intelligence Solutions to Hone Strategies  Jun 02, 2012 8:15 AM By Curt Barry

Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.

Ecommerce M&A Action is Vibrant and Focused  Jun 02, 2012 7:41 AM By MCM staff

While there are numerous ecommerce transactions in the news, one should not assume that every available company is being gobbled up quickly. To the contrary, most sellers of ecommerce companies are finding it difficult to find interested strategic buyers, but these

MCM Outlook 2012-13: Ecommerce adapts to online behaviors  Jun 02, 2012 7:04 AM By Tim Parry

Based on the results of the MCM Outlook 2012-13 Survey

5 Tactics to Reactivate Lapsed Customers  Jun 02, 2012 6:58 AM By Gina Valentino

Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.

It’s 11:00 PM: Do You Know Where Your Inventory Is?  Jun 02, 2012 2:45 AM By Ernie Schell

The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort

Paper Prices Heading North in Second Half of 2012  Jun 02, 2012 1:52 AM By Jim Tierney

Merchants facing high costs for catalog papers can look for savings in the production area.

6 Ways to Maximize Your Mobile Promotions  Jun 02, 2012 1:39 AM By Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.






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