CatalogJun 02, 2012 7:04 AM By Tim Parry
Based on the results of the MCM Outlook 2012-13 Survey
CatalogJun 02, 2012 6:58 AM By Gina Valentino
Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.
CatalogJun 02, 2012 2:45 AM By Ernie Schell
The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort
CatalogJun 02, 2012 1:52 AM By Jim Tierney
Merchants facing high costs for catalog papers can look for savings in the production area.
CatalogJun 02, 2012 1:39 AM By Jim Tierney
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
CatalogJun 02, 2012 12:54 AM By Herschell Gordon Lewis
Questions, which can penetrate skepticism where even the most solidly-couched imperative can
CatalogJun 01, 2012 11:23 PM By MCM staff
Cover Story Publisher’s Note ecommerce catalogs O+F Operations & Fulfillment
CatalogJun 01, 2012 8:55 PM By Katie Camardo
The Vermont Teddy Bear Company, along with sister companies Calyx Flowers and Pajama Gram, faces the challenges of being a seasonal business. More than 60% of its annual revenue comes during the Christmas and Valentine
CatalogJun 01, 2012 9:30 AM By MCM staff
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.
CatalogMay 31, 2012 2:22 AM By Erin Lynch
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
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