CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Office Oxygen Breathes New Life in the Workplace  Jul 10, 2013 11:12 AM By Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.

Oriental Trading Company Acquires Mindware  Jul 08, 2013 11:41 AM By Daniela Forte

Oriental Trading Company, a party supplies merchant, announced on June 27 it has acquired MindWare, a retailer of educational toys for children.

Retailers Open Up About the Marketplace Fairness Act  Jun 21, 2013 10:37 AM By Daniela Forte

What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.

USPS Looking into Possible Postage Increase  May 10, 2013 5:45 PM By Erin Lynch

The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.

Solutions to Prevent Rising Postage Costs for Catalogers  May 10, 2013 3:02 PM By Daniela Forte

There are solutions catalogers can do to safeguard their catalog from rising postage costs.  In a hand-out at the American Catalog Mailers Association’s National Catalog Forum in Washington, D.C., Quad/Graphics offered eight solutions to prevent rising postage costs. Here are the eight smart solutions from Quad/Graphics:   Co-Mail:  It will optimize your presort savings and build […]

Survey Finds Catalog Mailers Prefer Monday Delivery  May 09, 2013 2:13 PM By Daniela Forte

The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.

Near Flawless Creative Execution  May 06, 2013 3:19 PM By

In our rush to embrace all things related to mobile, omni-channel, and social media, Bill LaPierre of Datamann keeps seeing a total disregard for good execution of basic catalog creative elements.

Congress Forces USPS To Delay 5-Day Delivery Plan  Apr 10, 2013 4:17 PM By Daniela Forte

The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…

Knowing How Your Customers Shop is the First Step  Mar 27, 2013 11:31 AM By Tim Parry

My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.






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