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CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

How to Effectively Grow Your Facebook “Likes”  Oct 01, 2012 11:54 PM By Janice Smithers

Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics

Big Data: The Conversational Game-Changer  Oct 01, 2012 11:32 PM By Erin Lynch

No matter where you go in the marketing world, you can

Deloitte Predicts Increase in Holiday Sales and Mobile Use  Sep 27, 2012 12:21 AM By Erin Lynch

In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.

Gold: Filson, Limited Edition Scarlet Cruiser  Sep 24, 2012 7:27 PM By Tim Parry

The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson

Gold: Fairytale Brownies, Holiday 2011  Sep 24, 2012 7:15 PM By Tim Parry

Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.

Gold: Baudville, Holiday 2011 Campaign  Sep 24, 2012 6:57 PM By Tim Parry

Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.

Silver: Cole-Parmer Product Launch  Sep 24, 2012 6:32 PM By Tim Parry

Cole-Parmer

Silver: EA SPORTS, Madden NFL 13  Sep 24, 2012 7:47 AM By Tim Parry

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Bronze: New Pig PIG Grippy Mat  Sep 24, 2012 7:10 AM By Tim Parry

To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.






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