In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.
So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
Peak season is about execution. Never is it more critical for your operations to deliver products quickly, accurately, and cost-effectively than when business is booming. Whether your peak season is related to Santa, summer, or back-to-school, here are …
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.
If Vineyard Vines tweets a pic from its holiday catalog shoot in late August, does that officially mean summer is over?
Great job by Sawyer and his team. While the video may cater to old-school catalog copywriters, “Bob” also teaches Lands’ End fans a thing or two about
Private equity firm Brentwood Associates has acquired a majority stake in apparel merchant Soft Surroundings, which will continue to be managed by CEO Tom Wilcher and company president Robin Sheldon.