CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Publisher’s Note: Are You Ready?  Aug 01, 2012 8:23 PM By Ellen Shannon

2011 was a banner year for digital holiday sales. But 2012 is poised to blow the 2011 numbers out of the water. Here’s why.

USPS Defaults on Retiree Payments  Aug 01, 2012 1:04 AM By Jim Tierney

It appears that Congress won’t act on pending postal reform legislation this year, according to Gene Del Polito, the president of the trade group Association for Postal Commerce.

Meet the 2012 MCM Awards Judges  Jul 31, 2012 7:55 PM By Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

Ecommerce and Catalog Impacting Back-to-School Spending  Jul 27, 2012 11:43 PM By MCM staff

Back-to-school shopping is no longer just about going to the mall for clothing and school supplies. This infographic from the National Retail Federation explains how catalogs are still a back-to-school driver, and how ecommerce is grabbing a bigger piece of the pie.

2012 MCM Awards Ceremony  Jul 27, 2012 12:34 AM By MCM staff

We are very excited to announce that the 2012 MCM Awards will be held at NEMOA’s 2012 directXchange

ACMA, DMA Form TruST Coalition to Fight Internet Sales Tax  Jul 24, 2012 1:22 AM By Jim Tierney

Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …

To Spin-off or Not to Spin-Off, That is the Question  Jul 23, 2012 10:58 PM By Jim Tierney

For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.

4 Tips for Effective Multichannel Selling  Jul 20, 2012 11:45 PM By Stephen Bulger

Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.

Here are four tips for effective multichannel selling.

Trade Groups Have Different Views on Marketplace Equity Act  Jul 19, 2012 11:13 PM By Jim Tierney

The Marketplace Equity Act would repeal the 1992 Supreme Court decision, Quill Corp. vs. North Dakota, which said states are not allowed to require out-of-state companies to collect sales taxes unless that company has a physical presence, such as a store or warehouse, in the state.

New Pig Turns Its Snout at Traditional B-to-b Catalogs  Jul 19, 2012 9:33 PM By Erin Lynch

When it comes to traditional business-to-business catalogs things can get boring. It’s generally pages and pages filled with products, prices and a few images of putting those products to use. Generally most business-to-business sellers take the simple and safe approach, but there is one company, New Pig, that refuses to stay inside the lines.






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