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MCM OUTLOOK 2014: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Week in Review: Trump Dumped Like a Cheap Suit  Jul 03, 2015 8:26 AM By MCM Staff

It’s not often that Presidential candidates make the pages of Multichannel Merchant. It’s also not often that Donald Trump follows through with his promise to run for President.

Digital Browsing and Consumer Intent  Jul 02, 2015 10:09 AM By Allen Abbott

For most of us, 95% of our website traffic comes and goes without us knowing who the individual people were that passed through our digital store.

The Surprising Power of Limited Choice  Jul 02, 2015 9:49 AM By Kurt Heinemann

While your average shopper may think that they like the idea of having every imaginable product available through one shopping portal, in reality nothing makes them more miserable.

Gelb Music Sees Success with Ecommerce Focus  Jul 01, 2015 3:00 PM By Mike O'Brien

Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.

Macy’s Dumps Trump  Jul 01, 2015 2:27 PM By Daniela Forte

Macy’s announced it is pulling the Donald Trump branded merchandise after he made inflammatory and racially charged statements directed towards immigrants from Mexico, calling them “killers and rapists.” See what this will mean for Trump and for Macy’s.

Mobile Drives Ecommerce Spending  Jul 01, 2015 1:05 PM By Daniela Forte

Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.

How to Effectively Use Product Recommendations  Jul 01, 2015 10:26 AM By Daniela Forte

Product recommendations are essential to the overall shopping experience. Consumers want merchandise selected based on their own shopping habits. See how these retailers are effectively using product recommendations.

#LoveWins: How Ecommerce Responded to Marriage Equality Decision  Jun 28, 2015 8:37 AM By Tim Parry

On Friday, June 25, 2015, The Supreme Court of the United States let the country know that #LoveWins. And the Internet erupted with a joyous rainbow. Here’s a look at the ecommerce brands who tweeted their support of the LGBT community.

Week in Review: Confederate Flags Pulled After Sales Spikes  Jun 26, 2015 2:27 PM By MCM Staff

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag. Here’s more about that, and a look at the rest of this week’s news, commentary and events.

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.






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