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Ecommerce ARCHIVE

Black Friday Roundup: Online Sales Were Up  Nov 28, 2015 10:42 AM By Tim Parry

But how high were they? Preliminary results show that Black Friday sales were up anywhere from 16.1% to 21.5%, depending on which vendor is reporting figures.

Editor’s Notebook: My Big Fat Omnichannel Thanksgiving Shopping Day  Nov 27, 2015 11:57 AM By Tim Parry

A new Parry Family tradition began this Thanksgiving Day. This was the first time in about 10 years that my wife, Ursula, was not doing double-duty as a float escort at the Macy’s Thanksgiving Day Parade and/or working as an associate store manager at the Trumbull, CT, Macy’s, or that I was not out covering […]

Down Goes Neiman Marcus… Down Goes Neiman Marcus…  Nov 27, 2015 11:41 AM By Tim Parry

And we have our first Black Friday ecommerce casualty. Neiman Marcus has been down since 8 a.m. EST.

No Surprise: Thanksgiving Ecommerce Sales on the Rise  Nov 27, 2015 9:34 AM By Tim Parry

IBM says ecommerce sales for Thanksgiving were up 26% over the same day in 2014, with consumers spending $123.45 per order. So how did online customers shop, and did all retailers survive the onslaught of traffic? Find out here.

Amazon’s Early Black Friday Brings 12% Rise in Traffic  Nov 25, 2015 10:28 AM By Tim Parry

The decision by Amazon to begin Black Friday discounts before November 27 has paid off with the online giant achieving a 12% rise in U.S. traffic, according to digital analytics firm, SimilarWeb.

Black Friday is a Mobile Commerce Holiday  Nov 24, 2015 10:34 AM By Kurt Heinemann

With people using their mobile devices for planning, showrooming, coupon cutting, and just about everything else, you’ll need to make your digital experiences as mobile centric as possible every step of the way if you want to claim your full share of Black Friday’s revenue opportunities.

3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday  Nov 23, 2015 10:36 AM By Dennis Callaghan

By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques.

3 Barriers That Stifle Customer Conversions  Nov 21, 2015 9:37 PM By Elan Sherbill

Ultimately, this path to ecommerce success is driven by improving the customer experience. Here’s why merchants need to remove certain barriers to customer conversion, which will create ways for increasing revenue.

The Future of Dynamic Pricing  Nov 21, 2015 9:08 PM By Victor Rosenman

Broadly speaking, dynamic pricing is a pricing strategy in which businesses set their prices based on market conditions. It simply allows buyers to better assess their options, and it leaves control in the hands of the buyer.

Week in Review: Is Black Friday’s Demise Over Exaggerated?  Nov 20, 2015 1:34 PM By MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

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