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Ecommerce ARCHIVE

5 Marketing Game Changers to Include in Your Strategy  Jun 21, 2013 3:45 PM By Debra Ellis

Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.

From Big Data to Big Personalization  Jun 21, 2013 2:23 PM By Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

Retailers Open Up About the Marketplace Fairness Act  Jun 21, 2013 10:37 AM By Daniela Forte

What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.

Twitter Reacts to Zimmer’s Termination  Jun 20, 2013 1:49 PM By Erin Lynch

Customers and fans of Men’s Wearhouse took to Twitter this week to express their displeasure in the retailer’s decision to fire founder and Executive Chairman George Zimmer. Here are some of their tweets.

The Shopping Habits of the B2B Buyer  Jun 19, 2013 4:03 PM By Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

Men’s Wearhouse Fires Executive Chairman Zimmer  Jun 19, 2013 12:35 PM By Erin Lynch

While George Zimmer was able to guarantee the likeability of the suits at Men’s Wearhouse, he wasn’t able to guarantee his job as the Executive Chairman. The retailer announced his termination this week.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

Online Shoppers Need to be Nudged  Jun 19, 2013 6:37 AM By Tim Parry

In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.

Destination Determines Favorite Shippers in B2B World  Jun 18, 2013 4:14 PM By Erin Lynch

When it comes down to which parcel shipping carrier is a favorite in the B2B world, the answer might as well be, “domestic shipper or international shipper?” according to findings from Multichannel Merchant’s MCM Outlook 2013.

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