MULTICHANNEL MERCHANT » ECOMMERCE
The ads, which began airing on Oct. 16, included a QR code and the directive to pause the commercial, scan the code and then but a wallet from Dynomighty’s MightyWallet.com mcommerce site.
REDWOOD CITY, CA–(Marketwire – April 11, 2011) – MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today released the March 2011 edition of the MyBuys E-commerce Wellness Index
Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.
Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy
More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,
Version 2.0 of Payment Card Industry Data Security Standards (PCI DSS) went into effect on Jan. 1. But thanks to some recent procedural changes, validation
MULTICHANNEL MERCHANT THREE YEARS AGO RAN AN ARTICLE TITLED THE BOX STEP. This refers to the catalog box dance the happy jig customers do, hopefully,
Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even