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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Recurring Subscription Model Appeals to Customers and Merchants  Oct 21, 2013 11:20 AM By Brendan O’Brien

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here’s why the recurring subscription model may be the next big thing in omnichannel.

Best Add to Cart Button Features  Oct 17, 2013 5:49 PM By Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

PartySuppliesDelivered’s Ugly Christmas Sweater Video Has Us Laughing  Oct 12, 2013 8:17 AM By Tim Parry

Ugly Christmas sweaters are awesome, but you shouldn’t buy them from The Salvation Army. Chris Mast explains why in this awesome product video from PartySuppliesDelivered.com

Quill.com Names Sergio Pereira as President  Oct 11, 2013 11:26 AM By Daniela Forte

Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.

Amazon Launches Login and Pay with Amazon  Oct 08, 2013 10:03 PM By Tim Parry

Amazon has released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating merchants to empower customers to go from check out using their existing Amazon account information.

Survey Says Online Shopping will Grow on Black Friday  Oct 07, 2013 2:43 PM By Tim Parry

More Black Friday shoppers may stay home and shop for deals online this year, according to a survey of 500 U.S. consumers conducted in September by Accenture.

Shop.org Predicts 13% to 15% Ecommerce Sales Growth for Holiday 2013  Oct 03, 2013 12:00 PM By Tim Parry

The National Retail Federation’s Shop.org division said it expects sales in November and December to grow between 13% to 15% over last holiday season to as much as $82.0 billion.

My Teleflora Experience  Oct 02, 2013 11:21 AM By Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

TruST Outlines Potential Cost of Marketplace Fairness Act  Sep 26, 2013 1:30 PM By Erin Lynch

While some merchants say the Marketplace Fairness Act could put them out of business, one industry expert shared his thoughts on what the true cost the MFA will be for retailers.






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