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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceFeb 06, 2013 2:47 PM By Erin Lynch
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
EcommerceFeb 06, 2013 11:10 AM By Daniela Forte
Ecommerce sales in B2C have soared to new heights in 2012. According to eMarketer.com, ecommerce sales topped $1 trillion for the first time. The B2C sales grew from 21.1% last year to $1 trillion.
EcommerceFeb 06, 2013 10:51 AM By Erin Lynch
With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.
EcommerceFeb 06, 2013 8:59 AM By Erin Lynch
Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.
EcommerceFeb 04, 2013 8:03 PM By Paul Becker
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
EcommerceFeb 03, 2013 1:29 PM By MCM staff
Understanding how tablet shoppers differ from those on desktop and smartphone is an important first step for retailers, says Aaron Wadler, Founder and CEO of ShopPad. This infographic tracks online shopper activity across 3,500 tablet-optimized retailers in a wide range of industries, including apparel, consumer electronics, health and beauty, home goods, and jewelry between Nov. 25 and Dec. 25.
EcommerceFeb 03, 2013 1:10 PM By MCM staff
As online commerce has flourished, so have the security risks associated with it. With shoppers more anxious than ever about sharing personal information online, merchants must find a way to eliminate doubts and keep financial information secure. In this infographic, McAfee breaks down the benefits of trustmarks by the numbers and illustrate potential consequences of not having them on your site.
EcommerceJan 31, 2013 6:38 AM By MCM staff
The National Retail Federation said that few, if any, merchants are expected to surcharge customers for using a credit card as theoretically allowed under a controversial proposed lawsuit settlement with Visa and MasterCard being debated in the courts.
EcommerceJan 30, 2013 10:41 AM By Erin Lynch
By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.
EcommerceJan 30, 2013 9:28 AM By MCM staff
In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.