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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Amazon, Nordstrom, L.L. Bean, Zappos Top Online Shopper Satisfaction Study  Nov 29, 2012 4:11 PM By MCM staff

The “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape,” a study of online shopper satisfaction, found that a majority of online U.S. adults are satisfied with the overall online shopping experience. Here’s why Amazon topped the list of 14 retailers.

Wayfair.com Sees 60% Increase in Cyber Monday Sales  Nov 28, 2012 12:40 AM By MCM staff

Wayfair.com reported record Cyber Monday sales at $6.4 million, a 60% increase in year over year growth. The company exceeded $16 million in sales over the long holiday weekend from Thanksgiving Day through Cyber Monday, with a 75% increase in percentage of revenue from mobile. Branded search was up by 117% on Monday, a direct result of the company’s television advertising campaign that kicked off in September.

5 Tips to Optimize Your Shopping Cart  Nov 27, 2012 9:18 PM By Mark Simpson

Nearly 65% of ecommerce shopping carts go unclaimed for various reasons: high shipping costs, confused messaging, distracting pop-ups, repetitive forms, or perhaps merely a desire to virtually

Cyber Monday Sales Reach Record High  Nov 27, 2012 7:05 PM By MCM staff

Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM.

Mobile Shopping at EMS a Breeze  Nov 27, 2012 3:24 AM By Erin Lynch

EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.

Petco Poses Problems for Mobile Shopping  Nov 27, 2012 1:52 AM By Erin Lynch

When I did find an item I wanted and placed it in my cart, the purchase options included pop-ups, which were nearly impossible to close with your finger. Once those hurdles were passed, the site completely crashed at about 3:30 p.m. Eastern on Cyber Monday, after entering my personal information.

MLB.com Shop Experience is Easy Like Cyber Monday  Nov 27, 2012 12:57 AM By Tim Parry

Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be

Old Navy Stands Out with Mobile Shopping  Nov 27, 2012 12:16 AM By Erin Lynch

This was the easiest shopping experience I have ever had on a mobile device. It took all of about five minutes from the moment I clicked on the email promotion to getting an order confirmation in my inbox. The only downside was attempting to type in my credit card information in the small fields.

Slow Loading Pages Makes ZAGG a Drag  Nov 26, 2012 9:44 PM By Erin Lynch

The mobile shopping experience from ZAGG was difficult and bothersome. All landing pages took several minutes to load or didn

Search Advertising Registers 31% Rise on Black Friday  Nov 26, 2012 7:28 PM By MCM staff

Black Friday online sales driven by search advertising registered a 31% year-over-year increase, according to search engine marketing firm NetElixir.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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