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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Small Retailers Address Need for Marketplace Fairness Act  Sep 18, 2013 12:57 PM By Erin Lynch

The National Retail Federation has released a short video featuring small retailers from across the country expressing the online disparity between Main Street retailers and internet retailers, along with the “urgent” need for Congress to address the Marketplace Fairness Act.

Getting a Handle on Shopping Cart Abandonment  Sep 18, 2013 11:00 AM By Tim Parry

Shopping cart abandonment remains a major challenge for merchants, with the average online shopping cart abandonment rate at 75%. But that doesn’t mean you can’t win a cart abandoner back and convert him into a buyer.

5 Ways Gift Cards Can Boost Sales  Sep 18, 2013 10:31 AM By Erin Lynch

For the past five years gift cards have been ranked as the number one most popular gift among shoppers. In fact, according to Shopatron, not only will the average shopper spend more than $150 on gift cards annually, but 72% of recipients become repeat customers. Here are five surefire ways you can harness the power of gift cards on your ecommerce site.

New Study Offers Snapshot Into Fraud  Sep 17, 2013 3:09 PM By Daniela Forte

A new study has found that nearly one in three victims of identity theft have chosen to avoid specific merchants after they have fallen victim to fraud. Here is a quick snap shot into how merchants are handling fraud.

Newegg Planning Indianapolis Distribution Center  Sep 17, 2013 11:26 AM By Erin Lynch

Newegg, an exclusive online-only electronics retailer, is looking to open a new Midwest distribution center in Indianapolis, Indiana. The proposal is expected to cost $15 million to lease and equip the 800,000 square-foot facility.

Lululemon’s Direct-to-consumer Sales Up 39%  Sep 16, 2013 2:33 PM By Daniela Forte

Lululemon reported a 39% increase in direct-to-consumer revenue seeing a total of $49.4 million, or 14.3% of total company revenues in the 13 weeks of its second quarter, ending Aug. 4, 2013, according to a press release.

What to Consider When Selling Globally  Sep 15, 2013 7:56 PM By Daniela Forte

Are you looking to expand your U.S.-based business globally? There may be some things you will need to consider before moving towards the international route.

Report: Email Marketing Takes a Dip while Tablet Use Jumps  Sep 13, 2013 10:52 AM By Erin Lynch

If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.

Addressing the Brick-and-Mortar Blind Spot  Sep 10, 2013 11:50 AM By Ralph Crabtree

Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?

The Great Expectation of Customer Service  Sep 10, 2013 11:37 AM By Erin Lynch

A recent survey of 6,000 online shoppers has found that the number one most important factor when it comes to defining and offering a positive ecommerce shopping experience all comes down to customer service. So what can you do to improve your online shopping experience? It’s all about contact options such as live chat, click-to-call, and video chat in the contact center.






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