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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

The Art of Making Your Customers Love You  May 02, 2013 2:34 PM By Erin Lynch

Customer service is key when it comes to boosting sales, customer engagement and satisfaction. Let’s face it; a happy customer is a buying customer.

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

OfficeMax Upgrades B2B Customer Experience  May 01, 2013 7:23 PM By Erin Lynch

OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.

Making Your Site Search Results Stand Out  May 01, 2013 5:58 PM By Erin Lynch

Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.

TigerDirect.com Uses SiteSpect to Enhance Customer Experience  May 01, 2013 3:54 PM By Daniela Forte

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.

eBay Looks to Grow Locally and Globally  May 01, 2013 3:38 PM By Tim Parry

eBay plans to go global and local in hopes to double its number of eBay Marketplace users to 200 million by 2015.

Rue La La Founder Ben Fischman Steps Down  May 01, 2013 3:37 PM By Erin Lynch

Rue La La’s founder Ben Fischman has stepped down from his post as CEO and has been replaced by Steve Davis.

Want More Tablet Sales? Improve the Shopping Experience  May 01, 2013 3:26 PM By Jonathan Levitt

Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.

Getting the Multi-Device Customer to Purchase  May 01, 2013 3:03 PM By Jim Davidson

According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.






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