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MULTICHANNEL MERCHANT » ECOMMERCE
Scott Thompson, the former Yahoo CEO and PayPal President, has been named CEO at 2-year-old online fulfillment services provider ShopRunner.
For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.
Click to enlarge this infographic from Milo. …
Congress is scheduled to bring the Marketplace Equity Act up for discussion on Tuesday. If it passes, merchants who sell goods online will be required to collect sales tax from their customers. Here’s a look at Twitter talk about #efairness.
Shop.org’s 2012 Online Merchandising Workshop is taking place until July 18. Even if you aren’t in sunny San Diego, you can follow along with Multichannel Merchant. Here’s the most-recent tweets from the Online Merchandising Conference.
Why is Google phasing out Google Product Listings in favor of the pay-to-play Google Shopping? Jon Venverloh, senior manager of product partnerships at Google, explains why in this video posted to YouTube by Mercent. Venverloh, who begins speaking at the 4:17 mark, says customers will benefit because retailers will have to focus closer on the quality of data they serve up to Google.
Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.
The key is to build in features that present more products in a visually appealing way, and allow visitors to see enticing product details without having to click through to a product page. Such enhancements to your search results pages can dramatically improve your chances of turning a browser into a buyer.
When it comes to product recommendations on-the-go, retailers need to understand that providing recommendations on smartphones or tablets are hard enough, but delivering a more personalized, engaging experience to consumers soaking up the summer sun is even harder.