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MULTICHANNEL MERCHANT » ECOMMERCE
The days of cost-prohibitive product customization are over. Manufacturing and online tool advances have opened up options that drive sales, profits and customer loyalty.
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.
Today, digital photography has revolutionized everything about how images are shot, stored and used. Here are some of the things that will make working with digital photography easier to understand.
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
Adam Greenberg, CEO and founder of nutritional supplement seller LuRong Living, will get in the batter
In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
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