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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Mastering Mobile Email Part 2: Crosschannel Integration  Aug 13, 2013 4:55 PM By Erin Lynch

Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.

NRF Says July Retail Sales Were a Mixed Bag  Aug 13, 2013 12:15 PM By Erin Lynch

The back-to-school season might have helped boost retail sales, according to the National Retail Federation, as clothing, sporting goods, and books saw an increase in July.

Rakuten to Add PopShops to Its Portfolio  Aug 12, 2013 4:27 PM By Erin Lynch

Rakuten has entered into an agreement to acquire PopShops, a Seattle-based data and analytics company, for an undisclosed amount of money.

What Will Amazon Collections Mean For Merchants?  Aug 12, 2013 4:26 PM By Daniela Forte

I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.

Textbooks Makes Top 10 Back-to-School List  Aug 12, 2013 3:59 PM By Daniela Forte

The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.

Teens Ask For Gadgets As They Head Back-to-School  Aug 12, 2013 3:14 PM By Daniela Forte

Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.

TJ Maxx Expected to See Fulfillment Challenges with New Ecommerce Site  Aug 12, 2013 3:08 PM By Erin Lynch

While launching an online store usually is a great thing for retailers, TJ Maxx, which offers limited items at a discounted rate, might have an uphill battle when it’s site goes live if they do not handle their online inventory efficiently.

Kewill to Acquire Four Soft  Aug 12, 2013 1:36 PM By Erin Lynch

Kewill, a provider of multimodal transportation software, announced that it has signed a definitive agreement to acquire the assets of Four Soft, a software company headquartered in Hyderabad, India. The acquisition is expected to close within 90 days and will expand Kewill’s existing position in the Supply Chain Execution software market.

Optimizing Mobile Apps for Retail Purchases  Aug 11, 2013 9:22 PM By Ezra Siegel

Making your ecommerce site mobile accessible is a straightforward task, but actually getting customers to use your mobile app or site can be extremely difficult. In order to help, there are five key strategies that can be used to drive more purchases through mobile devices.

Pure-Play vs. Omnichannel: Which do Consumers Prefer?  Aug 11, 2013 8:52 PM By Jonathan Levitt

Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?






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