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You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.
The rise of personalized search (a la Google), social networking platforms, and consumers
Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly
Chefscatalog.com Gets Critiqued by Amy Africa and Brian R. Brown
King Arthur Flour may be a 200-plus-year-old catalog merchant, but it
As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to
We have not reached the point where personalization is an outright violation of our privacy
The search marketing industry is changing, namely because most of the major search engines are indexing social media sites. What does that mean to you?