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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

6 Tips for Reaching On-The-Go Mobile Customers  Jul 03, 2012 10:50 PM By Millie Park

When it comes to product recommendations on-the-go, retailers need to understand that providing recommendations on smartphones or tablets are hard enough, but delivering a more personalized, engaging experience to consumers soaking up the summer sun is even harder.

Merchants Need to Act on Google Shopping Now  Jun 28, 2012 5:00 PM By Jim Tierney

As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.

Channel Shifting: How to Optimize Your Marketing Investment  Jun 21, 2012 1:57 AM By Shamez S. Dharamsi

Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.

3 Strategies for Loss Prevention Risk Management  Jun 19, 2012 11:36 PM By Erin Lynch

Retailers are always looking for new ways to combat loss prevention. Here are three tips to help decrease your losses and increase profit.

3 Tips for Addressing Customer Demand for Mobile Experiences  Jun 16, 2012 2:25 AM By Justin Williams

By now, if you

Tests Show Outstanding Customer Service Badge Boosts Conversion Rates  Jun 16, 2012 2:18 AM By MCM staff

1800Contacts.com, Wayfair.com and BabyAge.com tested the STELLAService impact the seal had on their key performance indicators and sales. Here are the highlights of the companies’ findings.

How SEM Campaign Helped Boost Discount Party Supplies’ Impression Share and Clickthrough Rate  Jun 16, 2012 1:52 AM By MCM staff

Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.

Best Practices to Improve Site Search  Jun 07, 2012 5:04 AM By Eric Tobias

Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.

Biggest Opportunity for Online Retailers? Improving Returns  Jun 07, 2012 3:36 AM By Jim Tierney

Improving returns represents the biggest opportunity for online retailers according to comScore

12 Ways to Compete With AmazonSupply.com  Jun 05, 2012 8:20 PM By Erin Lynch

Even though Amazon.com announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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