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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Retailers Cautiously Optimistic for 2013 Holidays  Aug 01, 2013 2:40 PM By Erin Lynch

As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending however they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.

Your Product Video Checklist  Aug 01, 2013 9:27 AM By Daniela Forte

Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.

3 Tips to Help Boost Back-to-School Sales  Jul 31, 2013 2:41 PM By Erin Lynch

Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.

Fab.com Plans to Eliminate Over 100 Jobs By End of 2013  Jul 31, 2013 11:35 AM By Daniela Forte

Fab.com announced its plans this week to centralize operations from Europe to its New York City headquarters, according to a recent blog post written by CEO and founder Jason Goldberg.

Responsive Design: Friend or Foe?  Jul 31, 2013 10:49 AM By Erin Lynch

As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?

Delivering the Omnichannel Promise This Holiday Season  Jul 31, 2013 10:26 AM By Daniela Forte

What is the best way to reach and secure the anytime, anywhere consumer this holiday season? According to Branden Jenkins, general manager of etail and retail for NetSuite, the answer is omnichannel.

Hanes to Acquire Maidenform Brands for $575 Million  Jul 30, 2013 2:49 PM By Erin Lynch

Clothing retailer Hanes has announced that it will acquire intimate apparel retailer Maidenform to the tune of $575 million.

NRF Survey Sees Decrease in Back-to-School Spending This Year  Jul 30, 2013 12:22 PM By Daniela Forte

It’s that time of year again, back-to-school, and according to the National Retail Federation families with school-age children will spend less this year.

An Inside Look into Social Sharing and Social Logins  Jul 30, 2013 10:12 AM By Erin Lynch

Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.

UPS Talks About Shopping and Returns  Jul 29, 2013 4:51 PM By Daniela Forte

Omnichannel is all the buzz right now among consumers. In a recent one-on-one interview with Multichannel Merchant, Melanie Alavi, retail manager for UPS, explains why it is important more than ever for merchants to embrace the anytime, anywhere shopper.






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