MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceAug 21, 2013 4:14 PM By Erin Lynch
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
EcommerceAug 20, 2013 11:18 AM By Erin Lynch
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.
EcommerceAug 19, 2013 2:02 PM By Erin Lynch
Amazon has opened an 80,000 square-foot contact center in Kentucky this month and while the customer service center is the first of its kind there, it joins four other fulfillment centers across the Bluegrass State.
EcommerceAug 19, 2013 11:31 AM By Erin Lynch
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
EcommerceAug 19, 2013 10:25 AM By Daniela Forte
Ecommerce sales grew more than 30% globally for big-box chain Walmart in the second quarter of fiscal year 2014, according to a recent earnings call transcript.
EcommerceAug 14, 2013 4:44 PM By Erin Lynch
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
EcommerceAug 14, 2013 3:08 PM By Daniela Forte
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
EcommerceAug 14, 2013 11:08 AM By Daniela Forte
What merchants are offering with product videos and what shoppers are expecting may be two different things.
EcommerceAug 13, 2013 4:55 PM By Erin Lynch
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.
EcommerceAug 13, 2013 12:15 PM By Erin Lynch
The back-to-school season might have helped boost retail sales, according to the National Retail Federation, as clothing, sporting goods, and books saw an increase in July.
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