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Ecommerce ARCHIVE

5 Hottest Trends for Effective Ecommerce Emails  Oct 26, 2013 12:30 PM By MCM Staff

According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]

Saks Launches Off 5th Ecommerce Site  Oct 23, 2013 9:54 AM By Daniela Forte

Saks Fifth Avenue launched an ecommerce site for its off-price franchise, Saks Fifth Avenue Off 5th, which went live in September. Here is what the company has planned for their ecommerce site.

Saks Fifth Avenue Added to Stylewhile’s Virtual Fitting Room App  Oct 22, 2013 8:57 AM By MCM Staff

Stylewhile has partnered with Saks Fifth Avenue on the launch of a virtual fitting room iPad App that will allow users to fit clothing to their specific body type before purchase.

How Mars, Venus and Maps Affect Mobile Shopping  Oct 21, 2013 11:32 AM By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

Recurring Subscription Model Appeals to Customers and Merchants  Oct 21, 2013 11:20 AM By Brendan O’Brien

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads. Here’s why the recurring subscription model may be the next big thing in omnichannel.

Best Add to Cart Button Features  Oct 17, 2013 5:49 PM By Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

PartySuppliesDelivered’s Ugly Christmas Sweater Video Has Us Laughing  Oct 12, 2013 8:17 AM By Tim Parry

Ugly Christmas sweaters are awesome, but you shouldn’t buy them from The Salvation Army. Chris Mast explains why in this awesome product video from PartySuppliesDelivered.com

Quill.com Names Sergio Pereira as President  Oct 11, 2013 11:26 AM By Daniela Forte

Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.

Amazon Launches Login and Pay with Amazon  Oct 08, 2013 10:03 PM By Tim Parry

Amazon has released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating merchants to empower customers to go from check out using their existing Amazon account information.






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