MULTICHANNEL MERCHANT » ECOMMERCE
Pay-per-click ads are not identical across platforms
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.
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The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.
Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.
While every site is different, there are many guidelines you can follow to streamline your site’s navigation for busy holiday shoppers. Here are 10 tips for optimizing site navigation before the holiday rush begins.
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational
Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.