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Neil Stern, retail analyst and senior partner for retail consultancy McMillan Doolittle, says the Black Friday weekend exceeded expectations but
No matter how you look at it, and despite its denial, Small Business Saturday is all about American Express.
Online Surveys – Zoomerang.com …
Since the Marketplace Fairness Act was unveiled
As consumers log on ready to spend, make sure your deal is top of mind with these strategies
Online marketplace, Alibaba.com surveyed 1,200 online retailers to find out their plans to lure online holiday shoppers. Here are the highlights of the survey.
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.
There are twice as many mobile shoppers in 2011 compared to 2010, according to a survey conducted by Oracle Communications
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic