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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Cooking.com Builds a Relationship With Email  Mar 13, 2012 2:00 AM By Tim Parry

A big reason for Cooking.com’s is having success with email marketing, director of email marketing Matt Bunn said, is because it’s beginning to treat the tactic as it would its social media channels. That is, Cooking.com wanted to be conversational with its customers, not just throw a deal a day their way.

5 Social Media Strategies to Boost Your SEO  Mar 08, 2012 11:53 PM By Diane Buzzeo

While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage.

Totes-Isotoner Doubles Conversion Rate and Revenue Per Visit  Mar 06, 2012 9:58 PM By MCM staff

Gloves and rainwear merchant Totes-Isotoner has more than doubled its conversion rate and revenue per visit after implementing SLI Systems

A 4 Step Approach to an Improved SEO Ranking  Mar 06, 2012 9:21 PM By Daryl Logullo

Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.

Day 3: Tweets from #etail2012  Mar 02, 2012 8:54 PM By Tim Parry

Etail West is in the books, and thousands of tweets cameout of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 3 here. Miss the Day 1 tweets? Read them here. Day 2 tweets can be found here.

Planning a Tablet Commerce Strategy  Mar 02, 2012 6:13 AM By MCM staff

When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.

More Tweets From #etail2012, Day 2  Mar 01, 2012 8:53 PM By Tim Parry

Day 2 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 2 here.

Top Tweets From #etail2012, Day 1  Feb 29, 2012 8:20 PM By Tim Parry

Day 1 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 1 here.

How Social Media Transformed Speck Products  Feb 28, 2012 10:59 PM By Jim Tierney

Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself.

OverstockArt.com’s 2011 Sales Paint a Nice Picture  Feb 28, 2012 12:37 AM By Jim Tierney

It was a very good fourth quarter and year for OverstockArt.com — which specializes in reproduction oil paintings. The 10-year-old company registered a 43% year-over-year increase in sales during the fourth quarter and 32% for the full year. Find out what the company did to boost its sales.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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