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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Keeping Holiday Promotions Alive During the Summer  Apr 22, 2015 4:02 PM By Murtaza “Zeke” Hamdani

Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.

Strategies to Protect Against the Increase in Online Fraud  Apr 22, 2015 3:35 PM By MCM Staff

As October 2015 EMV deadline approaches, it is important for retailers to be fully aware of the possible increase in online fraud, see what this means for retailers in preventing the increase.

Why Technology is Disrupting the Shopping Behavior  Apr 22, 2015 1:58 PM By Daniela Forte

With more and more shoppers using mobile devices in-store, it is is disrupting how shoppers are shopping. This report by InReality shows what changes are occurring in retail.

The Home Depot Makes Enhancements to Online Tools  Apr 22, 2015 10:51 AM By Daniela Forte

The Home Depot announced enhancements to its online tools, tips and products that will combine to form an in-store and online shopping experience in time for Home Depot’s Spring Black Friday,

A Crawl and Walk Approach to Omnichannel for Macy’s  Apr 21, 2015 1:28 PM By Daniela Forte

With omnichannel becoming the norm these days, retailers are trying to figure out where to begin, which avenue to take first. Macy’s

Connecting Ecommerce Touch Points Helps Improve the Customer Journey  Apr 20, 2015 12:21 PM By Oliver Jaeger

How important is it for retailers to leverage advanced ecommerce technologies? See what retailers need to do to leverage ecommerce technologies.

Wearable Technology: Retailer’s Dream or Security Risk?  Apr 14, 2015 4:08 PM By Oren Levy

Considering the prediction of the Wearable Technology Report that the wearable electronics business will grow from $20 billion in 2015 to almost $70 billion by 2025, it appears that the future is now. But 86% of the participants in the PwC survey expressed a fear that wearables would make users vulnerable to security breaches.

Consumers View Security Breaches as Online Concerns  Apr 12, 2015 9:37 AM By Tim Parry

It’s funny how consumers react to the news of retail security breaches. See what

Walgreens to Close 200 U.S. Stores by 2017  Apr 09, 2015 2:34 PM By Daniela Forte

Walgreens announces the closure of 200 U.S. stores by 2017 as part of a cost-cutting initiative. See what this will mean for the company.

Report Reveals Retailers Don’t Know Their Customers  Apr 07, 2015 4:24 PM By Daniela Forte

While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience.






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