Subscribe


 

MCM OUTLOOK 2016: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

ECOMMERCE NEWSLETTERS

Multichannel Merchant eCommerce & Marketing eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

Subscribe to Multichannel Merchant
Ecommerce & Marketing eNewsletter

 

Exclusive research downloads from the editors of Multichannel Merchant.

Ecommerce ARCHIVE

Wayfair Cites Healthy Customer Growth, Cyber Weekend as Q4 Sales Drivers  Feb 26, 2016 1:42 PM By Daniela Forte

Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.

Omnichannel Helps Target Hits Q4 Digital Sales Out of the Park  Feb 26, 2016 12:28 PM By Mike O'Brien

Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.

Industry Data Provides Telling Insights for Retailers in 2016  Feb 25, 2016 4:02 PM By Louisa Rupp

This year, retailers are putting a stake in the ground by creating continuous shopping experiences, whether the checkout lane is a couch or store aisle. Here are four trends retailers should look out for in 2016.

Week in Review: UPS Invests in Deliv to Learn About Same-Day Market  Feb 25, 2016 2:45 PM By MCM Staff

UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.

Schuler Shoes Improves Its Site Search and Navigation Capabilities  Feb 25, 2016 11:51 AM By Daniela Forte

Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.

Amazon Free Shipping Threshold Hike Sure to Bolster Prime Membership  Feb 24, 2016 5:51 PM By Mike O'Brien

In a move surely designed to boost the already burgeoning rolls of Prime membership, Amazon has announced a change to its free shipping policy, raising the order threshold for the service to $49 for those without a $99 per year Prime subscription. The threshold had been orders of $35 or more.

4 Trends Shaping the Mobile Shopping Experience  Feb 23, 2016 1:34 PM By Ted Fay

Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.

4 Best Ways to Seamlessly Infuse Content Into Ecommerce  Feb 22, 2016 4:48 PM By Elisabeth Bradley

Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l

3 New Rules for Winning at Ecommerce in 2016  Feb 22, 2016 10:38 AM By Mollie Spilman

Despite mobiles massive growth, consumers have been slow to adopt mobile as a significant purchasing channel. See what new rules in ecommerce are ahead in 2016.

MCM Outlook 2016: Ecommerce’s Role Grows with Omnichannel and Mobile  Feb 17, 2016 1:26 PM By Tim Parry

As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever.






© 2016 Access Intelligence, LLC – All Rights Reserved.