MULTICHANNEL MERCHANT » ECOMMERCE
Features are cool, whether you’re talking about the heated leather seats in a new BMW or the latest e-commerce site features. Fancy bells and whistles
Don’t mistake video hosting for digital asset management. Though you distribute your videos to YouTube and other social networks, you need to keep track of what’s running where, says Matthew Gonnering
We have just two months before systems will need to be proven data-secure. Direct commerce order management systems that accept credit card numbers for
Thanks to its quirky product videos, Dynomighty Designs is now a YouTube sensation. And that exposure has helped the online jewelry and accessories merchant
Online retailers can make up for the lack of physical and personal interaction possible in a brick-and-mortar store is by providing stellar service. Though good service can vary according to product niche or location, online visitors are generally looking for a pleasant shopping experience with clean and easy navigation, including the all-important shopping cart.
Are multichannel marketers making the most of social media? They
Outdoor gear and apparel merchant Patagonia has replaced its fly fishing print catalog with an online e-catalog.
Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.
While there are some benefits to learning from mobile commerce trendsetters, businesses serious about embracing new technology and attracting next generation consumers need to act now to diversify their multichannel sales strategies by testing the mobile commerce waters.
If the landing page your customers are directed to isn