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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceFeb 03, 2013 1:10 PM By MCM staff
As online commerce has flourished, so have the security risks associated with it. With shoppers more anxious than ever about sharing personal information online, merchants must find a way to eliminate doubts and keep financial information secure. In this infographic, McAfee breaks down the benefits of trustmarks by the numbers and illustrate potential consequences of not having them on your site.
EcommerceJan 31, 2013 6:38 AM By MCM staff
The National Retail Federation said that few, if any, merchants are expected to surcharge customers for using a credit card as theoretically allowed under a controversial proposed lawsuit settlement with Visa and MasterCard being debated in the courts.
EcommerceJan 30, 2013 10:41 AM By Erin Lynch
By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.
EcommerceJan 30, 2013 9:28 AM By MCM staff
In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.
EcommerceJan 29, 2013 7:10 PM By Tim Parry
Amazon.com’s net sales increased 27% to $61.09 billion for the year ending Dec. 31, compared with $48.08 billion in 2011. Excluding the $854 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the year, net sales grew 29% compared with 2011.
EcommerceJan 28, 2013 3:08 PM By Mark Simpson
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
EcommerceJan 28, 2013 10:48 AM By MCM staff
EcommerceJan 27, 2013 8:55 AM By MCM staff
EcommerceJan 22, 2013 11:57 AM By MCM staff
EcommerceJan 22, 2013 11:37 AM By MCM staff
Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.
by Dave Zamsky
Posted 2 days ago
by Curt Barry
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by Jim Barnes
Posted 3 days ago