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Ecommerce ARCHIVE

7 Tips for Partnering with Mommy Bloggers  Nov 08, 2011 1:47 AM By Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic

5 2011 Holiday Tips to Spark 2012 Sales  Nov 07, 2011 6:21 PM By Debra Ellis

The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.

Balancing pay-per-click and SEO efforts  Nov 02, 2011 9:30 PM By Stephan Spencer

One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction

Managing the ecommerce eco-verse  Nov 02, 2011 9:30 PM By Ernie Schell

Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The

NRF Says: Yes Virginia, There Is An App For That  Nov 02, 2011 2:21 AM By Jim Tierney

Mobile commerce will play a huge role during this year

Improve the offshore shopping experience  Nov 01, 2011 9:30 PM By Gerard Hempstead

According to Forrester Research, 25% of U.S. web traffic comes from international shoppers, but the actual orders from such shoppers are only 4% of total U.S. web sales. Why the disparity?

Tick-tock: Your Last Minute Guide for Retail Preparedness  Oct 31, 2011 9:30 PM By MCM staff

27 Tips to improve your holiday sales and service

Last Minute Holiday Tips May Help You Stand Out  Oct 30, 2011 11:29 PM By MCM staff

Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant

Infographic: The Fraud Threat  Oct 22, 2011 1:47 AM By MCM staff

This infographic highlights the findings of a joint study by ThreatMetrix and The Ponemon Institute, which surveyed U.S. consumers who consider themselves active users of the Internet, looking at their behaviors online, on social networks and on mobile devices.

Ramping Up Online Campaigns for the Holiday Season  Oct 20, 2011 3:29 AM By MCM staff

As multichannel merchants continue their holiday preparations and campaigns, they should look back and learn from last year, plan ahead to ensure readiness, and take action with care and agility to respond to emerging opportunities in the season ahead.




OUTLOOK 2012-13: ECOMMERCE

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