MULTICHANNEL MERCHANT » ECOMMERCE
L.L. Bean, Harry & David | Gifts
Hanna Andersson, L.L. Bean Kids | Children’s Products: Gold
By identifying common usability issues and correcting them on your order flow, you can improve usability and increase sales and revenue
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
Customers may be are changing their spending habits, says Jack Keifer. But if you listen to them and stock what they want, they’ll keep buying, the president/CEO of baby accessories and equipment merchant BabyAge.com said earlier this month at eTail in Baltimore.
When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
Lower cost channels such the Web, e-mail and instant messaging have offered some relief but many of the new
Kevin Ertell, VP-retail strategies for customer satisfaction surveyor ForeSee Results, says that about 20% of all e-commerce customers go to a Website with the intent to buy. The problem is, the conversion rate for e-commerce is about 3% to 4%.
If You Thought the Consumer Catalogers Tracked Would Fare Better in the first quarter than the business-to-business marketers, think again. Revenue was