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Ecommerce ARCHIVE

10 Tactics for Driving Inbound Links  Oct 20, 2011 2:46 AM By Paul Panteleon

The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Here are 10 tactics you can use to drive inbound links this holiday season: Solicit shopping input …

How to Boost Your Site’s Performance and Experience Before the Holidays  Oct 18, 2011 2:55 PM By Jason Goldberg

By now it’s too late to focus on the two big holiday readiness activities that you’d have liked to have kicked off in the second quarter. But there is still a lot that you can do to prepare for and take full advantage of the holiday peak.

10 Tactics for Driving Inbound Links  Oct 11, 2011 9:20 PM By MCM staff

 

10 Tips for a Successful Holiday Paid-Search Program  Oct 07, 2011 9:43 PM By Mark Ballard

The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.

How Steve Jobs Changed the Catalog and Ecommerce Industries  Oct 06, 2011 9:50 PM By Melissa Dowling

As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it

Why Marketing 3.0 Puts the Customer in Charge  Oct 04, 2011 8:48 PM By Melissa Dowling

Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.

Is Facebook Commerce the Right Strategy for Your Business?  Oct 03, 2011 9:30 PM By Tim Parry

Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz

Facebook Campaigns Create “Likes,” but Not Loyalty  Oct 01, 2011 9:30 PM By Herschell Gordon Lewis

As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But

How to Use Twitter as a Reactivation Strategy  Oct 01, 2011 1:35 AM By Susan Hanshaw

Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won

How Social Media Can Bridge the Multichannel Gap  Oct 01, 2011 1:20 AM By Trevor Legwinski

To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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