MULTICHANNEL MERCHANT » ECOMMERCE
Golf equipment and apparel retailer Golfsmith knew it needed to keep up with the times and include videos on its ecommerce site, Golfsmith.com. Here’s why the merchant chose to outsource its video production.
Ecommerce platform provider Mercent says its retail clients participating in Amazon.com’s “Selling on Amazon” third-party marketplace program and through Google Product Search increased in the fourth quarter by 46% and 28% respectively.
Apparel merchant Lands’ End has launched its January digital catalog with enhanced service functions including touch, pinch and zoom gestures developed for the iPad.
Search engine optimization is often this mystical and inscrutable process that takes place in a black box. You pay your SEO consultants a considerable
TIM PARRY: M-commerce may not just be a convenience for your customers, but a hindrance to your business. The emergence of barcode readers on smart phones,
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Steiner Sports’ web analytics reports revealed a problem: conversion rates among visitors for the Boston area, recalls Alex Schmelkin, president/cofounder
More merchants are getting their feet wet with mcommerce, but how well are they doing with the channel? The E-tailing Group’s First Annual Mobile Commerce Mystery Shopping Study, conducted in the third quarter, shows that merchants are doing some things right with mobile