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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceSep 24, 2012 8:09 PM By Erin Lynch
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.
EcommerceSep 22, 2012 5:39 AM By MCM staff
EcommerceSep 20, 2012 4:43 PM By Richard H. Levey
The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.
EcommerceSep 20, 2012 12:32 AM By Manish Chowdhary
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
EcommerceSep 18, 2012 5:48 PM By Brittany Landenberger
These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester
EcommerceSep 18, 2012 5:33 PM By Terry Costa
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We
EcommerceSep 17, 2012 8:19 PM By MCM staff
We caught up with REVOLVEclothing.com CMO Kobie Fuller at the Shop.org Summit on Sept. 11. Fuller talked with us about product recomendations, and how a test with Monetate has helped drive an additional 5% conversion rate.
EcommerceSep 15, 2012 7:52 PM By MCM staff
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
EcommerceSep 15, 2012 1:17 AM By Manish Chowdhary
EcommerceSep 15, 2012 1:10 AM By Dan Dufault
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.