MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJun 27, 2013 10:38 AM By Erin Lynch
After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.
EcommerceJun 26, 2013 1:41 PM By Erin Lynch
Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.
EcommerceJun 25, 2013 5:30 PM By Daniela Forte
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.
EcommerceJun 25, 2013 12:30 PM By Daniela Forte
Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.
EcommerceJun 25, 2013 11:43 AM By Erin Lynch
After receiving backlash from customers over the firing of George Zimmer, the Board of Directors of Men’s Wearhouse issued a statement explaining why they fired him and gave an inside look into the internal struggle at the retailer.
EcommerceJun 25, 2013 10:10 AM By Multichannel Merchant Staff
The HoneyBaked Ham Company announced that after it’s 55-year history selling in the United States it will now expand to Japan with a storefront, an ecommerce site, sampling and a full marketing campaign specific to the region.
EcommerceJun 24, 2013 4:05 PM By Tim Parry
In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.
EcommerceJun 24, 2013 1:51 PM By Erin Lynch
In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.
EcommerceJun 24, 2013 1:37 PM By Tim Parry
B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.
EcommerceJun 24, 2013 11:17 AM By Erin Lynch
Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects?