MULTICHANNEL MERCHANT » ECOMMERCE
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
By providing a preference center where consumers can manage their e-mail communications with you, you
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.
When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my
Here’s a Story from a Multichannel Merchant Reader Who Recently Received a Catalog from Godiva Chocolatier. For some reason the catalog arrived with postage
The Multichannel Merchant 100 was compiled by the Multichannel Merchant editorial staff and freelancer Michael DiMarco through public records, data card
Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote
When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts
JUNE 2008 Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate
To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive