MULTICHANNEL MERCHANT » ECOMMERCE
Speaking Tuesday at the Mobile Shopping Summit in New York, Century Novelty vice president and general manager Ian MacDonald said the company decided it needed a mobile site in August after attending sessions about mobile shopping at a trade show.
On July 15, ecommerce company Quidsi launched the new ecommerce site Soap.com, just five years after it started Diapers.com. Josh Himwich, director of ecommerce solutions for Quidsi, talked to Multichannel Merchant senior writer Tim Parry about the new site launch.
Although the official start, Black Friday, is still more than a month away, now
Lately more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. Our Customers Speak
When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority
SEO IS NOT A ONE-SIZE-FITS-ALL SOLUTION. Some organizations may have a large SEO staff, with individual teams focusing on different areas of expertise.
ONLINE RETAILER DISCOUNT BEAUTY CENTER already has in place a reactivation program that will no doubt help its emails receive favorable placement in inboxes,
Search engine optimization has never been more vital to online retailers. It’s critical for merchants looking to become more visible in the Internet marketplace
Looking to reach more mobile customers? One thing you should not do is try to jam your regular website onto a mobile site
What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.