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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Best Practices for Risk-based Fraud Management  Feb 16, 2012 7:56 AM By Monica Pearson

Listed below are the top-three best practices to consider in the implementation and ongoing assessment of a com

Risk-based Approach to Fraud Detection  Feb 16, 2012 7:52 AM By Monica Pearson

Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.

Case Study: Venus Didn’t Skimp With Comparison Shopping Engines  Feb 16, 2012 4:32 AM By MCM staff

Venus uses a combination of marketing channels, including comparison shopping engines. The comparison shopping program had been managed in-house, working to make the most out of Google Shopping and Bing Shopping, the largest

How to Choose the Right Comparison Shopping Engines  Feb 15, 2012 8:37 PM By MCM staff

Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak

10 Tips to Create Product Video that Converts  Feb 15, 2012 5:28 PM By Justin Foster

The days of selling with online video have finally arrived. But with so many merchants new to the world of video and so many options for choosing the right creative format, it can be difficult to scale a video initiative that moves products off the shelves.

Hale Groves Customers Embracing Product Videos  Feb 14, 2012 7:58 PM By MCM staff

A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.

Melissa Payner-Gregor Out at Bluefly  Feb 05, 2012 2:08 AM By Tim Parry

Melissa Payner-Gregor has resigned as CEO at Bluefly, according to an 8-K the off-price luxury apparel and accessories merchant filed Feb. 2 with the Securities and Exchange Commission. Payner-Gregor, who also gave up her seat on Bluefly’s board of directors, was immediately replaced by chief operations officer Joseph C. Park.

Nine Merchants Earn Top Marks in Online Customer Service Study  Feb 02, 2012 10:56 PM By Jim Tierney

Nine merchants earned top performing marks in online customer service, according to the 14th annual Mystery Shopping Study conducted by The E-Tailing Group. Though the results of the study won’t be revealed until later this month, we can tell you what the merchants were graded on, and why Ballard Design, Frontgate, Garnet Hill, Green Mountain Coffee, The Home Depot, Tiffany & Co., Williams-Sonoma, Wine.com and Zappos came out on top.

5 SEO Tips to Increase Your App’s Popularity & Google Rankings  Jan 31, 2012 10:52 PM By Brian Klais

You

Clear and Compelling Video Thumbnails Can Boost SEO Rankings  Jan 27, 2012 1:23 AM By Dr. Melody King

Google has opened the door to one method for improving search rankings: a higher profile for videos, and as of late 2011, Google started showcasing larger video thumbnail images. Here’s why that’s important for your SEO rankings, and how to make sure you’re doing video thumbnails well.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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