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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

How to Earn Trust in Facebook Commerce  Apr 10, 2012 2:53 AM By Ken Burke

Earning shoppers

7 Ways to Combat Shopping Cart Abandonment  Apr 03, 2012 6:01 AM By Fred Lizza

To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use.

SupplyGeeks.com Plans to Compete Against Office Supply Giants  Mar 30, 2012 10:22 PM By Erin Lynch

While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but

B-to-b Ecommerce Challenges: Creating Support in the Organization  Mar 20, 2012 4:47 PM By Bill Onion

Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead

Product Videos Can Increase Visibility and Customer Engagement  Mar 20, 2012 4:31 PM By Dr. Melody King

When product videos are available on an ecommerce site, one-third of your visitors will watch them

Merchants Turn to Responsive Design  Mar 20, 2012 7:37 AM By Tim Parry

If you rebuild your site using responsive design techniques, all you need is a single template and a separate cascading stylesheet per device type.

Direct Sales Drop 5.4% at Frederick’s of Hollywood  Mar 15, 2012 1:46 AM By Tim Parry

Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.

3 Tips to Capitalize on Digital Marketing Changes  Mar 13, 2012 9:21 PM By MCM staff

Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.

Cooking.com Builds a Relationship With Email  Mar 13, 2012 2:00 AM By Tim Parry

A big reason for Cooking.com’s is having success with email marketing, director of email marketing Matt Bunn said, is because it’s beginning to treat the tactic as it would its social media channels. That is, Cooking.com wanted to be conversational with its customers, not just throw a deal a day their way.

5 Social Media Strategies to Boost Your SEO  Mar 08, 2012 11:53 PM By Diane Buzzeo

While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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