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MULTICHANNEL MERCHANT » ECOMMERCE
Gloves and rainwear merchant Totes-Isotoner has more than doubled its conversion rate and revenue per visit after implementing SLI Systems
Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.
Etail West is in the books, and thousands of tweets cameout of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 3 here. Miss the Day 1 tweets? Read them here. Day 2 tweets can be found here.
When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.
Day 2 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 2 here.
Day 1 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 1 here.
Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself.
It was a very good fourth quarter and year for OverstockArt.com — which specializes in reproduction oil paintings. The 10-year-old company registered a 43% year-over-year increase in sales during the fourth quarter and 32% for the full year. Find out what the company did to boost its sales.
With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.
Earlier this month, Compuware published the findings of a new survey which revealed that consumers are frustrated by poor website performance during holiday 2011 peak traffic periods and have developed even less tolerance for it. This infographic shows why consumers are less tolerant of performance issues and what action they take when they experience poor website performance.