MULTICHANNEL MERCHANT » ECOMMERCE
Harry & David, Fairytale Brownies, King Arthur Flour: Food
L.L. Bean, Tessco Technologies, Epromos.com | Business Specialty Products: Silver
Boundlesss Journeys, Fetchdog: Small Catalog | Silver
PRINT CHANNEL FINALISTS Children’s Products: Learning Resources, 2008 Holiday Toy; Steve Spangler Science, Making Science Fun!, 2008-2009 Science Catalog
SILVER: Print Channel Harry & David, Celebrate Giving the Best 2008 Legendary food gifts marketer Harry & David is going after the business gifts market
L.L. Bean, Harry & David | Gifts
By identifying common usability issues and correcting them on your order flow, you can improve usability and increase sales and revenue
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
Customers may be are changing their spending habits, says Jack Keifer. But if you listen to them and stock what they want, they’ll keep buying, the president/CEO of baby accessories and equipment merchant BabyAge.com said earlier this month at eTail in Baltimore.
When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.