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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers  Mar 30, 2016 10:34 AM By Ben Carcio

With the rapid use of personal digital technology, consumers have become savvier and more demanding about how they want to interact with a brand. Here are five ways brands can help independent retailers connect with new local customers.

How Merchants Can Mitigate their Ecommerce Fraud Risk  Mar 28, 2016 12:18 PM By Tom Byrnes

While online sales are booming, it is leading to increases in ecommerce chargebacks and fraud, leading to rising operational costs to manage these twin issues effectively. Here are some tips to help you successfully mitigate fraud risk and reduce the instance of chargebacks.

Week in Review: Rolling Out the Red Carpet in Cincinnati  Mar 24, 2016 1:47 PM By MCM Staff

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

Product Videos Reach Customers and Boost Sales  Mar 21, 2016 7:13 AM By Catherine Smeaton

Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.

5 Ways to Use Consumer Behavioral Insights  Mar 21, 2016 6:59 AM By Katie Hrdy

Most retailers would agree that consumers are the foundation of their overall strategy. If that’s the case, then understanding online behavior is critical for any ecommerce site. If you’re not currently using behavioral data or unsure if you’re using it to its full potential, use this list to get you started.

Sifting Through Payment Solution Overload  Mar 21, 2016 6:51 AM By Oren Levy

Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution which may be appropriate for one area of the world might not work at another. Before making a decision, let’s take a look at some of the payment options available at the beginning of 2016.

Week In Review: Bubble Wrap Becomes Unbreakable  Mar 18, 2016 9:41 AM By MCM Staff

Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.

Growth in Ecommerce Returns Will Drive Facilities Demand  Mar 15, 2016 12:45 PM By Mike O'Brien

A new CBRE report has found that rapid growth in ecommerce returns is creating future demand for new or expanded facilities to handle reverse logistics. Find out how this trend is expected to play out and what the implications are for operations and fulfillment.

Ecommerce Return Rates Continue to Climb  Mar 15, 2016 11:17 AM By Mike O'Brien

Companies are grappling with higher ecommerce return rates, and how to address reverse logistics as well as capturing the maximum value of inbound goods. Find out the results of the MCM Outlook Survey on ecommerce returns, and what can be done to keep the growing rates in check.

5 Solutions to Boost Ecommerce Revenue and Customer Engagement  Mar 15, 2016 10:07 AM By Maciej Zawadziński

Ever wonder if you were really getting the most out of your ecommerce site? Here are five solutions that will not only help you boost your ecommerce revenue but increase customer engagement.






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