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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

How Effective is Your E-mail Preference Center?  Jul 14, 2009 9:05 PM By Andrea Orvis and John Rohloff

By providing a preference center where consumers can manage their e-mail communications with you, you

Add-to-Cart Buttons: Bigger is Better  Jul 13, 2009 9:27 PM By Tom Funk

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

Making web widgets accessible  Jul 01, 2009 9:30 PM By MCM staff

To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive

New vs. nu?  Jul 01, 2009 9:30 PM By Herschell Gordon Lewis

This shouldn’t be an iconoclastic suggestion: Catalogs that lean on the same old clichs not only don’t reflect the most aggressive and most competitive

Spring Hill Applies SPF  Jul 01, 2009 9:30 PM By MCM staff

A Multichannel Merchant Staffer Recently Ordered Some Plants from Spring Hill Nursery. When the order arrived, her husband unpacked the plants and found

Developing concepts that stick  Jul 01, 2009 9:30 PM By Andrea Syverson

No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you

Who owns what  Jul 01, 2009 9:30 PM By MCM staff

Many of the MCM 100 are Multititle Mailers. Here’s a Guide to Who Owns What: 1-800-FLOWERS.COM includes 1-800-Flowers.com, Ambrosia, Cheryl & Co., Fannie

MCM 100 2009: Here They Are  Jul 01, 2009 9:30 PM By Melissa Dowling

The Big Did Get Bigger in 2008, but solid growth or any growth was hardly a sure thing. Many companies on the Multichannel Merchant 100 list this year

The ways and means of widgets  Jul 01, 2009 9:30 PM By Dayna Bateman

What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously

Promoting Your Widget  Jul 01, 2009 9:30 PM By MCM staff

The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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