MULTICHANNEL MERCHANT » ECOMMERCE
True love is hard to find. But when people do find it, their stories can make for an engaging online, user-generated content campaign, as David
Online merchants lose 1.4% of their revenue to fraud. That
A recent survey conducted by Guidance and Synovate found that 36% of online shoppers ran into roadblocks while buying gifts. The roadblocks included factors such as slow load times, problems with or inability to check out, system crashes and more
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
When you should change your catalog circulation plan and more important how to change it is often determined by necessity. And multichannel marketers
I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and filtering the hundreds
One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,
How would someone in another country think about your company
Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?