MULTICHANNEL MERCHANT » ECOMMERCE
(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”
Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.
CozyDays, a multichannel retailer of outdoor living products launched three specialty consumer online stores in late July to compliment its CozyDays.com Website.
You think you hate returns? Rest assured your customers despise them almost as much as you do. Half of all consumers agree that it’s a hassle to return
In trying to sense of the inconsistent, sometimes misleading bounce data received from the ISPs, you should approach bounce management like you would any other database challenge.
To extend the Sporting Life brand beyond geographic limitations, the Toronto-based retailer of sporting goods, athletic wear, footwear, and fashion will this fall open an e-commerce site.
Too busy to shop online? If you have a cell phone, 1-800-Flowers.com can help.
E-mail deliverability is no mystery, and it’s totally understandable and manageable with the tools and data that a smart bounce management system can provide.
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display