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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceSep 11, 2012 9:31 AM By MCM staff
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
EcommerceSep 10, 2012 12:38 AM By Craig Wax
How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.
EcommerceSep 09, 2012 5:18 PM By MCM staff
Are you attending Shop.org this week? Then you want to download the Shop.org12 mobile conference app. It puts event navigation, learning and social networking at your fingertips. In the following video, National Retail Federation’s Ellen Davis shows you all the benefits and features of the app.
EcommerceSep 06, 2012 10:41 PM By MCM staff
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
EcommerceSep 06, 2012 10:16 PM By MCM staff
Online retailers should consider adding recommendations as well as optimized search options to their sites. According to new research by Baynote, these tactics will result in added revenue.
EcommerceSep 06, 2012 9:06 PM By MCM staff
A combination of improved retail websites and increased consumer adoption of mobile tools are helping to drive ecommerce growth. Regardless of the factors, Baynote points out in this infographic that the future of ecommerce is in the cloud.
EcommerceSep 06, 2012 4:26 PM By Jim Davidson
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
EcommerceAug 28, 2012 6:25 AM By Mark Simpson
Knowing that the homepage is often a website’s first date with the visitor
EcommerceAug 27, 2012 10:21 PM By MCM staff
EcommerceAug 21, 2012 10:23 PM By Mark Ballard
While advertisers were not happy that they would need to pay a cost-per-click where they hadn