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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

General Merchandise: L.L. Bean and Miles Kimball  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel LLBean.com The venerable L.L. Bean has been known as a customer-service giant for nearly 100 years, and it effectively conveys

Traffic Driver: Vital Choice Seafood & Organics  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it

Catalog design 2.0  Jun 01, 2011 9:30 PM By Lois Brayfield

Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer

Don’t Neglect Your View Cart Page  May 31, 2011 7:45 PM By Ian MacDonald

Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to

Opinion: Be Multichannel, Not A “Channel Trender”  May 21, 2011 1:04 AM By Jonathan Larsen

As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?

Why Ebags Is An Exceptional Ecommerce Site  May 17, 2011 9:47 PM By Tim Parry

Ebags.com is no stranger to Gold Award-winning entries

Great Ideas From GreatGardenPlants.com VP  May 12, 2011 9:00 PM By Melissa Dowling

GreatGardenPlants.com launched in late 2007, which in hindsight was not the best time to start up a business. Yet the company has been thriving ever since, thanks to plenty of online innovation

Pull The Trigger on Abandoned Cart Emails  May 06, 2011 10:29 PM By Jim Tierney

You know you should probably be doing trigger emails if you

Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook  May 03, 2011 4:03 PM By MCM staff

The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.

Retailers Increasing Mobile And Social Efforts According To Shop.org-Forrester Survey  May 03, 2011 9:31 AM By MCM staff

According to the State of Retailing Online, conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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