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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Catholic Company Does QR Code Correctly  Sep 03, 2011 9:11 PM By Tim Parry

Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.

As Holidays Approach, Fine-Tune Navigation for Conversion Boost  Sep 03, 2011 12:35 AM By Shaun Ryan

While every site is different, there are many guidelines you can follow to streamline your site’s navigation for busy holiday shoppers. Here are 10 tips for optimizing site navigation before the holiday rush begins.

Selecting the Right Payments Processing Platform  Sep 02, 2011 9:30 PM By MCM staff

The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational

How to Measure Cross-channel Engagement  Sep 02, 2011 9:30 PM By Chad Giddings

We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing

Testing your SEO  Sep 01, 2011 9:30 PM By Stephan Spencer

Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.

3 Tips to Avoid Daily Deal Disasters  Aug 25, 2011 1:39 AM By Martin Tobias

We

A Look At Competitive Price Intelligence  Aug 23, 2011 5:02 PM By MCM staff

Retailers, competitors and customers need a clear picture of the competitive pricing landscape and comprise a triangle of pricing transparency. With comparisons on products and services now available round the clock, seasoned online shoppers have clear visibility to volumes of pricing data.

Video: When Should the Retargeting Efforts Start?  Jul 22, 2011 10:09 PM By MCM staff

When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.

Cracking the QR code  Jul 01, 2011 9:30 PM By MCM staff

We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional

SEO: To Build or Not to Build a Microsite?  Jul 01, 2011 9:30 PM By Stephan Spencer

There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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