ECOMMERCE OUTLOOK REPORT

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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Why Catalogers Lag Behind  May 01, 2010 9:30 PM By Tim Parry

When it comes to implementing video, e-commerce in general is lagging behind the rest of the Internet on the video front, according to Dr. Melody King, vice president of sales and marketing for video production company Treepodia

Home Depot’s Mobile Grows; CB2 Catalog Shrinks  May 01, 2010 9:30 PM By MCM staff

Are you checking out the Big Fat Marketing Blog (www.bigfatmarketingblog.com)? Here’s a recent post from MCM senior writer TIM PARRY that you might have

A primer on e-commerce payment strategies  May 01, 2010 9:30 PM By MCM staff

CREDIT CARDS ARE NOT THE ONLY ONLINE PAYMENT OPTION. A panel at the MRC’s E-Commerce Payments & Risk Conference offered some insight into what else is

Evaluating Web platform systems  May 01, 2010 9:30 PM By Curt Barry

So you’re shopping around for vendors, software and services to replace your current Web platform. Several questions no doubt go through your mind. What

Video Works for E-mail too  May 01, 2010 9:30 PM By Sherry Chiger

If streaming video can increase visitor engagement and conversion rates, then it stands to reason that embedding videos in e-mail should increase reader

Using YouTube For Search  May 01, 2010 9:30 PM By Tim Parry

How big is YouTube? Behind Google, its parent company, the video-sharing site has become the second-largest search engine. Yes, it’s more popular than Bing and Yahoo

Bolt-on Site Features Can Boost SEO  May 01, 2010 9:30 PM By Jill Kocher

Features are cool, whether you’re talking about the heated leather seats in a new BMW or the latest e-commerce site features. Fancy bells and whistles

Price Isn’t Everything in E-Commerce  Apr 20, 2010 9:34 PM By Eyal Keren

Online retailers can make up for the lack of physical and personal interaction possible in a brick-and-mortar store is by providing stellar service. Though good service can vary according to product niche or location, online visitors are generally looking for a pleasant shopping experience with clean and easy navigation, including the all-important shopping cart.

Multichannel Merchant Survey Shows Merchants Not So Social  Apr 20, 2010 8:29 PM By Tim Parry

Are multichannel marketers making the most of social media? They

Patagonia Shifts Fly Fishing Catalog Online  Apr 08, 2010 9:56 PM By Jim Tierney

Outdoor gear and apparel merchant Patagonia has replaced its fly fishing print catalog with an online e-catalog.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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