MULTICHANNEL MERCHANT » ECOMMERCE
Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.
Every segment of the retail industry has peaks and valleys in its sales forecast: It
Bing, Microsoft’s latest search engine iteration, had 6% of the worldwide search engine market share upon its launch in May 2009. Six months later, Bing
How do you choose a CMS that meets the needs of marketing without giving IT headaches? Here are the key factors to consider
E-mail marketers can’t rent or buy a list to supplement acquisition activities. What can you do? Here are 10 steps you can take toward improving e-mail subscriber acquisition.
Online retailers must come up with creative and compelling ways to prevent visitors from abandoning their carts
Here’s hoping that 2010 will be a better year saleswise than 2009. To help you make sure it’s a good one, we present our fresh round of New Year’s resolutions
If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel
CONSIDERING THAT THIS PAST DECADE brought us two recessions, 9/11, the massive postal rate hike of 2007, the banking crisis of 2008 and unemployment rates
We interviewed dozens of multichannel marketers, consultants and service providers to get a sense of how merchants are spending in relation to their strategic marketing priorities. What did we find out?