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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJan 22, 2013 11:37 AM By MCM staff
Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.
EcommerceJan 19, 2013 3:10 PM By MCM staff
EcommerceJan 17, 2013 9:19 AM By MCM staff
Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.
EcommerceJan 16, 2013 12:22 PM By MCM staff
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
EcommerceJan 15, 2013 1:31 PM By Tim Parry
Macy’s president and CEO Terry Lundgren says he doesn’t know when it will happen or how. But ultimately, he believes every consumer – and ecommerce merchant – will have to pay an online sales tax.
EcommerceJan 15, 2013 12:13 PM By MCM staff
ForeSee Results president and CEO Larry Freed (left) discusses lessons retailer learned about the digital consumer during the 2012 holiday season. Multichannel Merchant senior content manager Tim Parry conducts the interview.
EcommerceJan 14, 2013 10:10 AM By Dr. Melody King
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
EcommerceJan 14, 2013 9:50 AM By Daryl Logullo
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
EcommerceJan 11, 2013 10:23 AM By MCM staff
EcommerceJan 09, 2013 4:37 PM By Tim Parry
If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.
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