MULTICHANNEL MERCHANT » ECOMMERCE
(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
Liberty Media, parent company of the QVC home shopping TV network, announced on May 7 that it has acquired controlling interest of Backcountry.com.
While propensity to purchase through catalogs is a necessary condition for prospecting success, it is not a sufficient condition. We determined that our client also needs strong triggers
(Searchline) For a business that
Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:
Maybe in the deep future catalog copy can revert to the ancient (pre-Web) days. During those calmer, gentler times the typical catalog recipient settled
E-commerce solutions have evolved to include core functionality for navigation, shopping cart, checkout, shipping and handling, and taxes and some level of integration to an order management system (OMS), an enterprise resource planning (ERP) system, or a warehouse management system (WMS). Then there are the Web 2.0 options
In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.
Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.
Despite a strong overall third-quarter performance for the gifts, toys, and home decor merchant, revenue in 1-800-Flowers.com