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MULTICHANNEL MERCHANT » ECOMMERCE
SEO IS NOT A ONE-SIZE-FITS-ALL SOLUTION. Some organizations may have a large SEO staff, with individual teams focusing on different areas of expertise.
ONLINE RETAILER DISCOUNT BEAUTY CENTER already has in place a reactivation program that will no doubt help its emails receive favorable placement in inboxes,
Search engine optimization has never been more vital to online retailers. It’s critical for merchants looking to become more visible in the Internet marketplace
Looking to reach more mobile customers? One thing you should not do is try to jam your regular website onto a mobile site
What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.
Furniture seller RoomStore noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel Merchant senior writer Tim Parry talked about the redesign with Ned Crosby, RoomStore’s chief merchandising and marketing officer.
Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company
Mobile is gaining momentum: If iPhone pre-orders, long lines of iPad early adopters, and the sheer volume of Android apps are any indications, we have
The U.S. Postal Service on July 19 announced a splashy campaign showcasing the power of catalogs. Getting Started in Catalogs targets online retailers
There is always so much going on during the holiday season that it can be hard to know where to focus your energy. But when it comes to Website marketing, these are five areas you should not neglect.