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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJan 07, 2013 10:57 PM By Elisa Berger, Ph.D.
Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.
EcommerceJan 07, 2013 8:57 PM By Mikael Lyngsø
Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, soared during the 2012 holiday season. Deloitte Consulting predicted that these types of sales will rise 15% to 17%, mostly due to online shopping, which […]
EcommerceJan 04, 2013 2:17 AM By MCM staff
$42.3 billion was spent online during the entire November-December holiday shopping season, marking a 14-percent increase from 2011, according to online measurement service comScore.
EcommerceJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
EcommerceJan 03, 2013 10:19 PM By Fred Lizza
During the last year, we
EcommerceJan 03, 2013 12:56 AM By Rob Martinez
Merchandise shippers are wise to take measures to safeguard against erroneous charges buried within parcel invoices. There are dozens of
EcommerceJan 02, 2013 9:36 PM By Mark Simpson
EcommerceDec 31, 2012 11:09 PM By Michael Briggs
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
EcommerceDec 28, 2012 10:56 PM By Dan Darnell
Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.
EcommerceDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
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