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ECOMMERCE NEWSLETTER

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Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Major missed opportunities  Apr 01, 2011 9:30 PM By MCM staff

DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other

Website critique: Polishing a pewter merchant’s site  Apr 01, 2011 9:30 PM By MCM staff

Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy

SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search  Apr 01, 2011 9:30 PM By Paul Elliott

More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,

Payment card industry standards: The rundown on 2.0  Mar 01, 2011 10:30 PM By Ernie Schell

Version 2.0 of Payment Card Industry Data Security Standards (PCI DSS) went into effect on Jan. 1. But thanks to some recent procedural changes, validation

Online Shoes Masters the Box Step  Mar 01, 2011 10:30 PM By MCM staff

MULTICHANNEL MERCHANT THREE YEARS AGO RAN AN ARTICLE TITLED THE BOX STEP. This refers to the catalog box dance the happy jig customers do, hopefully,

Email and Social Media: Better together  Mar 01, 2011 10:30 PM By Sherry Chiger

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even

How to build links outside the box  Mar 01, 2011 10:30 PM By Stephan Spencer

LINKS ARE THE CURRENCY OF THE WEB: Not only do they drive traffic in their own right, they are also essential to high search engine rankings. Without

Groupon Delivered a Super Bowl Gaffe  Mar 01, 2011 10:30 PM By MCM staff

IN GROUPON’S MULTIMILLION-DOLLAR SUPER GAFFE, Timothy Hutton trivialized Tibetan political strife. Elizabeth Hurley mocked deforestation. Cuba Gooding

Blogbit  Feb 01, 2011 10:30 PM By MCM staff

What have you been missing on the Big Fat Marketing blog? How about some email marketing advice from web guru AMY AFRICA. SIX TRIGGER EMAILS YOU MUST

10 Tips to Create Great SEO-friendly Content  Jan 25, 2011 9:22 PM By MCM staff

One of the best ways to build search credibility is social media. A great blog post, for instance, is much more likely to get shortened, linked to, posted, tweeted, and re-tweeted, thus driving even more traffic to a website. How to you find or create great content? Here are 10 tips and tricks to consider.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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