MULTICHANNEL MERCHANT » ECOMMERCE
Black Box Corp., Musician’s Friend: Gold | Crutchfield Corp. : Silver | Computer and High-Tech Equipment
L.L. Bean Gold and Silver Consumer Apparel
Birthday in a Box, Century Novelty: Small Merchant | Silver
GOLD: Print Channel New Pig Corp., The Big Pigalog Buying Guide 2009 Starting from the cover of this high-scoring catalog, it’s clear that New Pig is
By identifying common usability issues and correcting them on your order flow, you can improve usability and increase sales and revenue
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
Customers may be are changing their spending habits, says Jack Keifer. But if you listen to them and stock what they want, they’ll keep buying, the president/CEO of baby accessories and equipment merchant BabyAge.com said earlier this month at eTail in Baltimore.
When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
Lower cost channels such the Web, e-mail and instant messaging have offered some relief but many of the new