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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceDec 21, 2012 9:01 PM By Nicholas Fincher
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
EcommerceDec 20, 2012 1:01 AM By MCM staff
Last year, Congress introduced the Marketplace Fairness Act to give states the power to enforce sales tax rules on all online sales
EcommerceDec 19, 2012 9:00 PM By MCM staff
During the holiday season, retailers want to offer the best service and the best products for their customers. But there is more you can do to ensure you have a happy consumer this year. In this video from Volusion, you will walk away with some great tips on enhancing your ecommerce site including the importance of data to launching a Pinterest page.
EcommerceDec 18, 2012 11:18 PM By Erin Lynch
While various shipping options such as same-day delivery and in-store pickup are becoming common place for many retailers, the concepts are beginning to change the way consumers shop. Here are a few tips from Shop.org on how to master your fulfillment options to best meet your customers needs.
EcommerceDec 17, 2012 11:29 PM By Eric Bosco
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
EcommerceDec 14, 2012 1:01 AM By Erin Lynch
Multichannel Merchant Associate Editor Erin Lynch details her experience of returning an in store item after a mobile purchase on Cyber Monday using Old Navy
EcommerceDec 14, 2012 12:20 AM By Ari Rosenstein
Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.
EcommerceDec 13, 2012 8:23 PM By Erin Lynch
While a new report revealed that Apple, Best Buy and Kohl
EcommerceDec 13, 2012 6:46 PM By MCM staff
Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion), according to figures released by online measurement service comScore.
EcommerceDec 11, 2012 7:31 PM By Liz Elting
In order to keep customer retention, retailers need to focus on customer satisfaction. As retailers become more global, it