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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceMar 06, 2012 9:21 PM By Daryl Logullo
Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.
EcommerceMar 02, 2012 8:54 PM By Tim Parry
Etail West is in the books, and thousands of tweets cameout of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 3 here. Miss the Day 1 tweets? Read them here. Day 2 tweets can be found here.
EcommerceMar 02, 2012 6:13 AM By MCM staff
When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.
EcommerceMar 01, 2012 8:53 PM By Tim Parry
Day 2 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 2 here.
EcommerceFeb 29, 2012 8:20 PM By Tim Parry
Day 1 of Etail West is in the book, and thousands of tweets have come out of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 1 here.
EcommerceFeb 28, 2012 10:59 PM By Jim Tierney
Speck Products wanted to boost its online sales and create a constant two-way dialogue with customers. Find out how Speck used social media to transform itself.
EcommerceFeb 28, 2012 12:37 AM By Jim Tierney
It was a very good fourth quarter and year for OverstockArt.com — which specializes in reproduction oil paintings. The 10-year-old company registered a 43% year-over-year increase in sales during the fourth quarter and 32% for the full year. Find out what the company did to boost its sales.
EcommerceFeb 24, 2012 2:24 AM By Angel Morales
With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.
EcommerceFeb 22, 2012 6:36 AM By MCM staff
Earlier this month, Compuware published the findings of a new survey which revealed that consumers are frustrated by poor website performance during holiday 2011 peak traffic periods and have developed even less tolerance for it. This infographic shows why consumers are less tolerant of performance issues and what action they take when they experience poor website performance.
EcommerceFeb 19, 2012 10:24 PM By Lauren Ackerman