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MULTICHANNEL MERCHANT » ECOMMERCE
The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled
SILVER: Ecommerce Channel Folica.com Folica, an online retailer of haircare merchandise, is all about making hair look its best. And it goes beyond what
THERE’S A PRIVACY BILL ZOOMING AROUND THE CALIFORNIA STATE LEGISLATURE (SB 761) designed to restrict website operators from making malicious changes to
SILVER: Ecommerce Channel LLBean.com The venerable L.L. Bean has been known as a customer-service giant for nearly 100 years, and it effectively conveys
Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to
As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?
Ebags.com is no stranger to Gold Award-winning entries
GreatGardenPlants.com launched in late 2007, which in hindsight was not the best time to start up a business. Yet the company has been thriving ever since, thanks to plenty of online innovation
You know you should probably be doing trigger emails if you
The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.
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