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Ecommerce ARCHIVE

Dynomighty Design Cracks QR Code With TV Ads  Apr 14, 2011 11:07 PM By MCM staff

The ads, which began airing on Oct. 16, included a QR code and the directive to pause the commercial, scan the code and then but a wallet from Dynomighty’s MightyWallet.com mcommerce site.

MyBuys E-Commerce Health Index up for 13th Straight Month  Apr 11, 2011 8:15 PM By MCM staff

REDWOOD CITY, CA–(Marketwire – April 11, 2011) – MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today released the March 2011 edition of the MyBuys E-commerce Wellness Index

Why Catalogers Should Try QR Codes  Apr 05, 2011 9:32 PM By Tim Parry

Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.

Your Customer is the Real Undercover Boss  Apr 01, 2011 9:30 PM By MCM staff

Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart

Major missed opportunities  Apr 01, 2011 9:30 PM By MCM staff

DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other

Website critique: Polishing a pewter merchant’s site  Apr 01, 2011 9:30 PM By MCM staff

Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy

SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search  Apr 01, 2011 9:30 PM By Paul Elliott

More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,

Payment card industry standards: The rundown on 2.0  Mar 01, 2011 10:30 PM By Ernie Schell

Version 2.0 of Payment Card Industry Data Security Standards (PCI DSS) went into effect on Jan. 1. But thanks to some recent procedural changes, validation

Online Shoes Masters the Box Step  Mar 01, 2011 10:30 PM By MCM staff

MULTICHANNEL MERCHANT THREE YEARS AGO RAN AN ARTICLE TITLED THE BOX STEP. This refers to the catalog box dance the happy jig customers do, hopefully,

Email and Social Media: Better together  Mar 01, 2011 10:30 PM By Sherry Chiger

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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