MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceMay 09, 2013 3:49 PM By Erin Lynch
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.
EcommerceMay 09, 2013 2:28 PM By Erin Lynch
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
EcommerceMay 08, 2013 8:29 PM By Erin Lynch
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
EcommerceMay 08, 2013 6:49 PM By Erin Lynch
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
EcommerceMay 08, 2013 6:08 PM By Erin Lynch
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
EcommerceMay 08, 2013 3:23 PM By Erin Lynch
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
EcommerceMay 08, 2013 2:37 PM By Erin Lynch
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
EcommerceMay 08, 2013 1:48 PM By Erin Lynch
When it comes to ecommerce, the possibilities are endless when choosing the right platform for you site. In this infographic Brightpearl compares the biggest names in the platform world and lays out the pros and cons.
EcommerceMay 07, 2013 7:37 PM By Erin Lynch
A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.
EcommerceMay 07, 2013 7:02 PM By Erin Lynch
Less than 24-hours after the Senate passed the Marketplace Fairness Act, users across Twitter took to the social media site to express their frustration on how the tax, if passed by the House of Representatives, will impact their lives as consumers.