MULTICHANNEL MERCHANT » ECOMMERCE
More than one-third of holiday shoppers preferred to both research and buy products online, according to a survey by ForeSee Results, an Ann Arbor, MI-based customer satisfaction measurement and management firm.
For small and midsize companies in particular
Traditional catalog-oriented direct marketers have always been suspect of customers acquired via the Internet.
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications
The quarter ended Dec. 31 turned out to be a blockbuster for multichannel gifts marketer 1-800-Flowers.com.
If you’re like most online retailers, you’re never 100% satisfied with your Website. We click through competitors’ sites, exultant where we find we have an edge, wincing on the discovery of a cool feature the other guys have.
E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer