MULTICHANNEL MERCHANT » ECOMMERCE
This month Multichannel Merchant introduces Website Critique. Just as our Catalog Critique section evaluates the finer points of print catalog creative,
Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar
Merz Apothecary is proof that even small, old-time retailers can become successful multichannel merchants. The company, which has had a shop in Chicago for more than 130 years,
More than one-third of holiday shoppers preferred to both research and buy products online, according to a survey by ForeSee Results, an Ann Arbor, MI-based customer satisfaction measurement and management firm.
For small and midsize companies in particular
Traditional catalog-oriented direct marketers have always been suspect of customers acquired via the Internet.
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications