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Ecommerce ARCHIVE

Five Ways Social Marketing can Improve Customer Loyalty  Jul 14, 2009 9:25 PM By Aaron Strout

Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term

Takeaways and Tips to Improve SEO  Jul 14, 2009 9:09 PM By Tim Parry

What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.

How Effective is Your E-mail Preference Center?  Jul 14, 2009 9:05 PM By Andrea Orvis and John Rohloff

By providing a preference center where consumers can manage their e-mail communications with you, you

Add-to-Cart Buttons: Bigger is Better  Jul 13, 2009 9:27 PM By Tom Funk

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

MCM 100: Methodology  Jul 01, 2009 9:30 PM By MCM staff

The Multichannel Merchant 100 was compiled by the Multichannel Merchant editorial staff and freelancer Michael DiMarco through public records, data card

What is a Widget?  Jul 01, 2009 9:30 PM By MCM staff

Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote

Paying the price for J. Jill  Jul 01, 2009 9:30 PM By MCM staff

When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts

Notable deals of the past 12 months  Jul 01, 2009 9:30 PM By MCM staff

JUNE 2008 Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate

New vs. nu?  Jul 01, 2009 9:30 PM By Herschell Gordon Lewis

This shouldn’t be an iconoclastic suggestion: Catalogs that lean on the same old clichs not only don’t reflect the most aggressive and most competitive

Making web widgets accessible  Jul 01, 2009 9:30 PM By MCM staff

To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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