MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceApr 23, 2013 9:00 PM By Erin Lynch
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.
EcommerceApr 23, 2013 8:23 PM By Kyle Lacy
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers with mobile responsive email design. Social media continues to show promise with rising […]
EcommerceApr 22, 2013 5:44 PM By Dr. Melody King
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
EcommerceApr 19, 2013 6:59 PM By Erin Lynch
Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.
EcommerceApr 19, 2013 6:50 PM By Erin Lynch
With a robust, flexible site search solution in place, online retailers can positively impact conversion rates, average order values, and other key metrics, obviating the need to upgrade or switch platforms.
EcommerceApr 18, 2013 6:37 PM By MCM staff
While 53% of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a new study published by mobile-retail marketing platform provider Swirl.
EcommerceApr 18, 2013 5:32 PM By Erin Lynch
Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including objectives, promotional tools, metrics and reported results.
EcommerceApr 18, 2013 3:41 PM By Erin Lynch
In the last 10 years the face of the ecommerce industry has changed significantly. In this infographic by Corra, you can go back in time and see how far the ecommerce industry has come in terms of technology.
EcommerceApr 17, 2013 9:25 PM By Daniela Forte
Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.
EcommerceApr 17, 2013 7:32 PM By Erin Lynch
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
by Pau Sabria
Posted 2 days ago
Posted 2 days ago