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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Redesigning Your Site to Increase Conversion  Apr 21, 2009 3:03 AM By Ken Burke

With a focus on building trust, earning loyalty, and differentiating yourself from the competition, you, too, can achieve growth with manageable projects

Q&A with E-Tailing Group’s Lauren Freedman  Apr 21, 2009 2:44 AM By Tim Parry

E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings

Choosing the Right Social Media Networks  Apr 07, 2009 1:41 AM By Lisa Wehr

You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.

Carolina Rustica CEO Spills SEO Secrets  Apr 07, 2009 1:25 AM By Richard Sexton

The rise of personalized search (a la Google), social networking platforms, and consumers

How to Avoid the Five Biggest Corporate Blogging Mistakes  Apr 07, 2009 1:15 AM By Chris Baggott

Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.

Eight metrics to acquire and retain customers  Apr 01, 2009 9:30 PM By Steve Trollinger

Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly

Chefscatalog.com Gets Critiqued  Apr 01, 2009 9:30 PM By MCM staff

Chefscatalog.com Gets Critiqued by Amy Africa and Brian R. Brown

How to balance usability with SEO  Apr 01, 2009 9:30 PM By Stephan Spencer

Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies

A Chat with King Arthur Flour’s E-commerce Queen  Mar 24, 2009 5:41 AM By Tim Parry

King Arthur Flour may be a 200-plus-year-old catalog merchant, but it

Use E-mail to Monetize Social Media Strategies  Mar 24, 2009 4:49 AM By Ryan Deutsch

As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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