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Ecommerce ARCHIVE

Add-to-Cart Buttons: Bigger is Better  Jul 13, 2009 9:27 PM By Tom Funk

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

The ways and means of widgets  Jul 01, 2009 9:30 PM By Dayna Bateman

What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously

Promoting Your Widget  Jul 01, 2009 9:30 PM By MCM staff

The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated

Don’t overwhelm with e-mail  Jul 01, 2009 9:30 PM By Francey Smith

When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my

Godiva Turns a Postal Snafu into Sweet Service  Jul 01, 2009 9:30 PM By MCM staff

Here’s a Story from a Multichannel Merchant Reader Who Recently Received a Catalog from Godiva Chocolatier. For some reason the catalog arrived with postage

MCM 100: Methodology  Jul 01, 2009 9:30 PM By MCM staff

The Multichannel Merchant 100 was compiled by the Multichannel Merchant editorial staff and freelancer Michael DiMarco through public records, data card

What is a Widget?  Jul 01, 2009 9:30 PM By MCM staff

Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote

Paying the price for J. Jill  Jul 01, 2009 9:30 PM By MCM staff

When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts

Notable deals of the past 12 months  Jul 01, 2009 9:30 PM By MCM staff

JUNE 2008 Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate

Making web widgets accessible  Jul 01, 2009 9:30 PM By MCM staff

To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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