MULTICHANNEL MERCHANT » ECOMMERCE
Palm Desert, CA
Palm Desert, CA–What
Marketing 2.0. Is it a clich
Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.
If you think online social networking is all about fun and games, you’re missing the boat. Social computing strategies represent a new frontier of marketing,
Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president
No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers,