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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

The Intelligent Customer Front Door  Jun 18, 2008 9:41 PM By Brian Bischoff

How a company delivers customer service leaves a lasting impression: A positive experience leads to increased loyalty and sales, while a poor experience leads to frustration and increased churn. That

Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?  Jun 13, 2008 10:48 PM By Tim Parry

No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message

Live From DMDNY: Keep Your Brand Upbeat  Jun 13, 2008 5:30 AM By Patrick Barnard

New York–

Live from DMDNY: Tips for Building Your E-mail List  Jun 13, 2008 5:19 AM By Patrick Barnard

New York–What

Live from Internet Retailer: Use Video Right and Become a Web Star  Jun 12, 2008 3:03 AM By Tim Parry

An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won

Live from Internet Retailer: J.C. Penney’s Website Insight  Jun 11, 2008 8:48 PM By Tim Parry

Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online

Live from Internet Retailer: Don’t Be A Social Outcast  Jun 11, 2008 8:37 PM By Tim Parry

If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity

Live from Internet Retailer: Four Ways to Harness Web 2.0  Jun 11, 2008 8:35 PM By Tim Parry

Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about

How to Use Triggers in E-mail Marketing  Jun 10, 2008 1:19 AM By Michelle Farabaugh

Trigger-based e-mails are the answer for all your marketing problems. But don

Ready Or Not, Here Comes Mobile Commerce  Jun 06, 2008 11:31 PM By MCM staff

With three times as many mobile-phone subscribers as Internet users worldwide, Cisco expects m-commerce to follow an adoption pattern similar to that of cell phones.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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