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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceApr 01, 2010 9:30 PM By Tim Parry
To get a bigger piece of the e-commerce pie, more merchants are offering alternative payment methods. According to the 2009 fourth-quarter mystery shopping
EcommerceApr 01, 2010 9:30 PM By Jeff MacGurn
While rank is certainly important in search engine optimization, it is not the only or even best indicator of SEO success anymore. So why do so many companies
EcommerceMar 18, 2010 7:12 PM By Melissa Dowling
You already know that credit cards aren
EcommerceMar 06, 2010 12:31 AM By Kevin Moffitt
To understand and impact cart abandonment, retailers should first research their customer
EcommerceMar 02, 2010 11:01 PM By MCM staff
A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.
EcommerceMar 01, 2010 10:30 PM By Tim Parry
It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National
EcommerceMar 01, 2010 10:30 PM By MCM staff
This month, Sherry Chiger, the new editor of the E-mail Essentials e-newsletter (and MCM editor ar large), takes to the Big Fat Marketing Blog to dish
EcommerceMar 01, 2010 10:30 PM By Jill Kocher
Google isn’t really in the search business, it’s in the data business. Search just happens to be the company’s most popular free product. Many people
EcommerceFeb 18, 2010 11:30 PM By Tim Parry
What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando.
EcommerceFeb 18, 2010 9:22 PM By Tim Parry
Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.