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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Merchandising the Web way  Oct 01, 2008 9:30 PM By Lauren Freedman

Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;

Give site visitors a why-to-buy  Oct 01, 2008 9:30 PM By Larry Becker

Why should someone purchase from you and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive

Cross-selling strategies  Oct 01, 2008 9:30 PM By MCM staff

Whether the product is fast food, weddings, cars or peanut butter, cross-selling can increase profits and lift natural search traffic. Cross-selling,

R U Ready 4 QR Codes?  Oct 01, 2008 9:30 PM By Tim Parry

CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital

Live From the Lenser Summit: A Few Bytes on Blogging  Sep 25, 2008 8:31 PM By Tim Parry

Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?

Live From the Lenser Summit: Is Your Site Index Working?  Sep 25, 2008 8:27 PM By Tim Parry

You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.

Live From NEMOA: The Case for SEO  Sep 23, 2008 8:24 PM By Patrick Barnard

Search engine optimization — the practice of strategically placing keywords throughout your copy so that your Website ranks higher in organic searches for those particular keywords

Live From NEMOA: The Value of RSS Feeds  Sep 23, 2008 8:20 PM By Patrick Barnard

If you

Social Influence Marketing: The New Way to Win Customers  Jul 01, 2008 12:25 AM By Dave Friedman

Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions

Survey: M-Commerce Growing in the U.S.  Jun 26, 2008 3:17 AM By MCM staff

Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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