MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJan 28, 2013 3:08 PM By Mark Simpson
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
EcommerceJan 28, 2013 10:48 AM By MCM staff
EcommerceJan 27, 2013 8:55 AM By MCM staff
EcommerceJan 22, 2013 11:57 AM By MCM staff
EcommerceJan 22, 2013 11:37 AM By MCM staff
Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.
EcommerceJan 19, 2013 3:10 PM By MCM staff
EcommerceJan 17, 2013 9:19 AM By MCM staff
Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.
EcommerceJan 16, 2013 12:22 PM By MCM staff
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
EcommerceJan 15, 2013 1:31 PM By Tim Parry
Macy’s president and CEO Terry Lundgren says he doesn’t know when it will happen or how. But ultimately, he believes every consumer – and ecommerce merchant – will have to pay an online sales tax.
EcommerceJan 15, 2013 12:13 PM By MCM staff
ForeSee Results president and CEO Larry Freed (left) discusses lessons retailer learned about the digital consumer during the 2012 holiday season. Multichannel Merchant senior content manager Tim Parry conducts the interview.