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MULTICHANNEL MERCHANT » ECOMMERCE
Trigger-based e-mails are the answer for all your marketing problems. But don
With three times as many mobile-phone subscribers as Internet users worldwide, Cisco expects m-commerce to follow an adoption pattern similar to that of cell phones.
Want to transform customer insight into multichannel success? All you have to do is take an analytics-driven approach. But that’s typically easier said
Site search is a conversation. It’s a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0
With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s
After the New York State Department of Taxation and Finance issued a Technical Services Bulletin (TSB-M-08(3)S) on May 8 regarding a new law requiring online merchants to collect state sales taxes, the tax counsel for the Direct Marketing Association said the legislation is now viewed as
Drs. Foster and Smith, a provider of pet supplies and information, is now offering its customers the ability to pay for Website and catalog purchases with Bill Me Later, a secure alternative payments system which allows online shoppers to purchase items without the use of a credit card and pay for them later.