Subscribe To X
MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceAug 01, 2009 9:30 PM By Ken Magill
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
EcommerceAug 01, 2009 9:30 PM By MCM staff
A Multichannel Merchant Staffer Needed to fix a scratch on her car, and found the Express Paint Website via Google. After selecting all the paint, primer
EcommerceAug 01, 2009 9:30 PM By Tim Parry
The Scotts Miracle-Gro Co. is Pulling the Plug on Smith & Hawken. The catalog and Website of the high-end home and garden merchant stopped taking orders
EcommerceJul 28, 2009 9:40 PM By MCM staff
Consumers are spending the same amount online in 2009 as they did in 2008, according to Forrister’s annual report on consumer behavior. But the report shows consumers are much more engaged this year because of social networking activities.
EcommerceJul 28, 2009 7:54 PM By Matthew Gonnering
While YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing
EcommerceJul 27, 2009 9:30 PM By MCM staff
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
EcommerceJul 14, 2009 9:25 PM By Aaron Strout
Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term
EcommerceJul 14, 2009 9:09 PM By Tim Parry
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
EcommerceJul 14, 2009 9:05 PM By Andrea Orvis and John Rohloff
By providing a preference center where consumers can manage their e-mail communications with you, you
EcommerceJul 13, 2009 9:27 PM By Tom Funk
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.