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MULTICHANNEL MERCHANT » ECOMMERCE
After doing business online for the past 11 years, BabyUniverse, a subsidiary of The Parent Co., has gone multichannel with the release of its new catalog.
New York Gov. David Paterson signed into law on April 15 a provision that will require out-of-state online retailers to collect state and local sales taxes.
Seeking to capitalize on the ever-increasing popularity of paintball, St. Louis MO-based Way Technology has launched PaintballerParadise.com.
When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.
Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”
Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.
The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based
Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
Books and music merchant Borders Group may be next on the selling block.
You send triggered e-mails to customers who experience a lifestyle change. That