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Ecommerce ARCHIVE

When less equals More  Jan 01, 2008 10:30 PM By MCM staff

At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,

Getting Serious About Cyber Mondays  Dec 20, 2007 8:23 PM By Cam Balzer

Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year

Getting Serious About Cyber Mondays  Dec 19, 2007 4:53 AM By Cam Balzer

In his Nov. 26 NY Times article,

The Hunt for E-mail Relevance  Dec 18, 2007 1:42 AM By John Rohloff

The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.

And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers

Staples Launches Online Catalog for Contract Customers  Dec 06, 2007 1:43 AM By Tim Parry

Office supply cataloger Staples is giving its contract customers an option: paper or online.

Miles Kimball Celebrates Cyber Monday  Dec 06, 2007 12:10 AM By Jim Tierney

Gifts and housewares merchant Miles Kimball shattered its one-day online sales record by more than 20% on Cyber Monday, according to e-commerce development manager Jason Poquette.

Sure Fit launches Spanish-language consumer Website  Dec 01, 2007 10:30 PM By Monica Kitchen

To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.

All Aboard Toys Launches Print Catalog  Dec 01, 2007 1:17 AM By Jim Tierney

Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.

Sure Fit Starts Hispanic Site  Nov 17, 2007 5:15 AM By Monica Kitchen

Slipcovers manufacturer/marketer Sure Fit on Nov. 15 announced it has launched a Spanish-language Website.

Survey Says: Ready For The Social Researcher?  Nov 08, 2007 3:03 AM By MCM staff

According to the “Social Shopping Study 2007″ recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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