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Ecommerce ARCHIVE

Three Steps to Add Social Technologies to Your Site  Apr 06, 2010 2:24 AM By MCM staff

Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.

Time to Jump Into the M-commerce Ring  Apr 06, 2010 2:20 AM By Ted Hoy

While there are some benefits to learning from mobile commerce trendsetters, businesses serious about embracing new technology and attracting next generation consumers need to act now to diversify their multichannel sales strategies by testing the mobile commerce waters.

Tips for Effective Landing Page Design  Apr 06, 2010 2:02 AM By Lisa Wehr

If the landing page your customers are directed to isn

The skinny on slim wallet seller’s site  Apr 01, 2010 9:30 PM By MCM staff

Most people hope for a fat wallet provided it’s stuffed with cash but is all about streamlining the wallet situation. The company, which

Alternative payment methods gain acceptance  Apr 01, 2010 9:30 PM By Tim Parry

To get a bigger piece of the e-commerce pie, more merchants are offering alternative payment methods. According to the 2009 fourth-quarter mystery shopping

Going beyond rank  Apr 01, 2010 9:30 PM By Jeff MacGurn

While rank is certainly important in search engine optimization, it is not the only or even best indicator of SEO success anymore. So why do so many companies

Live from the MRC Conference: A Primer on E-commerce Payment Strategies  Mar 18, 2010 7:12 PM By Melissa Dowling

You already know that credit cards aren

How Behavioral Targeting Impacts Cart Abandonment  Mar 06, 2010 12:31 AM By Kevin Moffitt

To understand and impact cart abandonment, retailers should first research their customer

Video: Why Personalized Product Recommendations Matter  Mar 02, 2010 11:01 PM By MCM staff

A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.

Digital prospecting takes hold  Mar 01, 2010 10:30 PM By Tim Parry

It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National

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