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The critical news for the customer care industry is that word-of-mouth marketing has found a brighter beam on the radar screens of marketing professionals in recent years with the growth of new and social media.
Photo shoots are time consuming and expensive, so it
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year
In his Nov. 26 NY Times article,
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
Office supply cataloger Staples is giving its contract customers an option: paper or online.
Gifts and housewares merchant Miles Kimball shattered its one-day online sales record by more than 20% on Cyber Monday, according to e-commerce development manager Jason Poquette.
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.