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MULTICHANNEL MERCHANT » ECOMMERCE
Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.
Books and music merchant Borders Group may be next on the selling block.
You send triggered e-mails to customers who experience a lifestyle change. That
If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
When it comes to social networking, Eastwood may have a head start.
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents