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MULTICHANNEL MERCHANT » ECOMMERCE
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
In a deal that
Cybersnackers beware: A new online source of decadent desserts is just a click away.
In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.
Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.
Casual Male Retail Group has some big shoes to fill. The specialty retailer of men
Have you thought about using your house file to set up custom landing pages for your customers?